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BEGIN:VEVENT
UID:MEC-936bc6fd776ce64da2a129ebba5d27d8@farmequip.org
DTSTART:20240404T160000Z
DTEND:20240404T170000Z
DTSTAMP:20220629T194600Z
CREATED:20220629
LAST-MODIFIED:20240105
SUMMARY:Breakout Session: Sales and Marketing…A Unified Objective
DESCRIPTION:Association member Rick Rosenhagen of Unified Resources, Inc. will lead a breakout to help members discover, integrate and showcase Supplier parts that enhance the reliability, quality and value of the OEM equipment. 
The Question:What Came First The Chicken or the Egg? …The  Manufacturer or the Supplier? 
The Takeway:The Whole Is Greater than The Sum of It Parts
We will discuss the importance of an intentional focus from both the OEM and the supplier perspectives to leverage the enhancements and value propositions of their products and their parts and to unify their sales and marketing messages and approaches. 
There will be a sneak preview of the Fall Session “The Perfect B2B Marketing Ecosystem” where we will dig deeper into the sales and channel marketing strategies including communications, brand development, training, incentive execution and more. 
URL:https://www.farmequip.org/events/breakout-5-2/
LOCATION:Level II
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