Vermeer Announces Acquisition of Schuler Manufacturing

PELLA, Iowa, December 4, 2019 – With a strong vision to provide the most comprehensive suite of hay harvesting, processing and feeding equipment to farmers and ranchers across North America, Vermeer Corporation today announced it has purchased Schuler Manufacturing, a family-owned and operated manufacturer of high-quality feeding solutions based in Griswold, Iowa.

Founded by Dorland Schuler in 1964, Schuler Manufacturing offers a full line of high-quality equipment serving the beef cow-calf, feedlot and dairy industries with TMR (total mixed ration) mixers and feed wagons. Known for premium quality and performance, Schuler’s TMR mixers are available in trailed, truck-mounted and stationary options. The feed wagon product line includes hay and bunk style options and are purpose-built for handling higher roughage rations.

“The addition of Schuler’s feeding equipment strengthens our long-term vision to continually introduce new product innovation for cattle producers across the entire hay and feeding value stream,” said Mark Core, executive vice president of Vermeer Forage Solutions. “By bringing Schuler’s feeding solutions into the Vermeer product family, farmers and ranchers can further depend on Vermeer to help them care for their livestock and operate efficiently, whether they are making hay or mixing feed.”

“For us being a family-run company that’s built high-quality equipment for the cattle industry for more than five decades, joining another family-owned and run company, located in Iowa, simply makes sense,” said Reggie Schuler, president of Schuler Manufacturing. “As we become part of the Vermeer family, we are excited that our team in Griswold will be closely connected to a host of additional resources including manufacturing, engineering, sales and additional distribution so we can reach more producers with our proven solutions.”

The current line-up of Schuler-made TMR mixers and feed wagons will continue to be produced in Griswold and sold through existing Schuler and now select Vermeer distribution partners focused on feeding solutions expertise. Products will initially be sold under the Schuler brand, with an intentional transition to Vermeer as the two companies fully integrate. Louis Norton, a 30-year Vermeer team member with strong experience in engineering, operations, continuous improvement and business partnerships, will serve as general manager of the Schuler Manufacturing operation and facilities in Griswold and will guide the integration into the Vermeer family. Several Schuler family members will continue to play important roles in sales, manufacturing and support areas of the business.