Shortline Manufacturers Score Well in Annual Dealer Survey

The Equipment Dealers Association (EDA) has released its 2019 Dealer-Manufacturer Relations Survey Report, an annual endeavor that provides agriculture and outdoor power equipment dealers the opportunity to anonymously rate the manufacturer lines they carry.

Dealers were asked to rate their manufacturers in 11 key business categories, such as product quality, availability and technical support; parts availability, quality and return policy; communication, warranty, and marketing/advertising support, as well as providing a separate rating for overall satisfaction.

This year, more than 2,500 individual dealers participated in the survey, up 13 percent from last year. Manufacturers received a total of 9,087 individual ratings, which was an increase of almost 300 over last year. Responses came from all 50 U.S. states and 10 Canadian provinces.

A complimentary copy of the report has already been sent to EDA’s dealer members, as well as to the manufacturers who received enough ratings to be included in the report. Manufacturer members of EDA are eligible to receive additional statistics not available in the basic report as well as their dealer comments. 

“We are excited to see the increase in participation this year,” said EDA President and CEO Kim Rominger. “One of EDA’s primary responsibilities is helping to cultivate a positive business relationship between manufacturers and their dealer networks. This survey allows dealers to give honest, anonymous feedback which in turn provides us with discussion topics when we visit manufacturers each year.”

Results of the Dealer-Manufacturer Relations Survey are used to determine recipients of EDA’s annual Dealer’s Choice and Gold Level Awards, which will be announced soon.

Please direct questions about the Dealer-Manufacturer Relations Survey and Report to Joe Dykes. His email address: Surveys@equipmentdealer.org.