Farm equipment manufacturer New Holland has begun a partnership with the National Hemp Association (NHA).
The NHA will join New Holland at farm shows in North America, delivering educational sessions and panel discussions and exhibiting products produced from hemp.
The alliance will also work toward solving the industry’s biggest challenge: the absence of commercial scale harvesting and decortication equipment needed to meet demand. In order to begin laying the foundation of an integrated North American hemp supply chain, the alliance will call on other industry partners to join a “Hemp Pledge” and commit to purchasing hemp grown and processed in the U.S.
“We see this exclusive partnership as a way to bring the nation’s leading hemp advocates and educators to events where they can respond to the issues of most concern to farmers, manufacturers, processors and the general public,” said Brett Davis, vice president, New Holland North America.
“It will also provide New Holland with the opportunity to hear from our dealer network, our customers and the more than 115,000 farmers who are looking to New Holland to bring forward supply chain solutions,” Davis said.