If manufacturers can provide better images, real-time updates to parts and whole goods, and easier to navigate co-op policies, they stand to grow their revenue and build loyalty among dealers.
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The webinar will cover results of a survey of farmers and their use of websites, catalogs, YouTube and other tools in researching and buying parts and equipment.
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In survey results exploring farmers’ buying behaviors, researchers found that social media ranks low among strategies for shopping. Print catalogs fare as well as YouTube.
Read moreSupply Summit attendees and survey participants will be among the first to review findings of this study focused on the attitudes and beliefs that drive farmers’ buying decisions.
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