Summit Speaker Hosts Webinar on Farmer Buying
The webinar will cover results of a survey of farmers and their use of websites, catalogs, YouTube and other tools in researching and buying parts and equipment.
Read more
Spindustry
Farmers’ First Step in Equipment Shopping: Online
In survey results exploring farmers’ buying behaviors, researchers found that social media ranks low among strategies for shopping. Print catalogs fare as well as YouTube.
Read moreSummit Speakers Invite You to Join Research Effort
Supply Summit attendees and survey participants will be among the first to review findings of this study focused on the attitudes and beliefs that drive farmers’ buying decisions.
Read more