Dealer Contract




THIS AGREEMENT, to become effective the____ day of_____ 20___ (hereafter called “Agreement”) between____________ , with its principal place of business at________ , (hereafter called “Company”) and _________________(Dealership Name) (Indicate if Individual, Partnership or Corporation.) with its place of business for the retail sale of Company products covered by this Agreement located at: City___________ County_________ State_______ Zip___________ (hereafter called “Dealer”). 


*(This Agreement is to establish a relationship between Dealer and Company for the retail sale of Company’s products including parts and accessories therefore (hereafter called “Products”) and to establish the responsibilities of the parties). *(This Agreement is to establish Dealer as a Dealer of Company with the non-exclusive right to sell at retail Company’s Products, including parts and accessories therefore (hereafter called “Products”) in the trade area served by Dealer and to establish the responsibilities of the parties).

*(Company reserves the right to sell, in the trade area served by Dealer, to federal, state and local governments and educational institutions). *(Company may appoint other Company dealers in the trade area served by Dealer). *(Company may change Dealer’s trade area with _____ days advanced written notice to the Dealer). 


Upon acceptance by Company of a Dealer order for Products, terms of purchase will be as set forth in Company’s most currently published “TERMS AND DISCOUNT SCHEDULE”. Company will have the right to change the Product offering and the terms and prices therefore at anytime and from time to time. *(Prices and terms of Products shall be those in effect at the date of F.O.B. shipment, Company location). *(Prices and terms for Products shall be those in effect on the date Company accepts the Dealer order. All shipments are F.O.B., Company location). 


When credit is extended to Dealer, Dealer agrees that title to all Products with right of repossession for default shall remain with Company until the purchase price is paid in full. Credit will be extended to Dealer after execution and filing of security agreements and related documents satisfactory to Company. At Company’s request, Dealer shall provide Company with yearly financial statements, including complete balance sheet and profit and loss statement, and related information Company may reasonably request. Company shall take reasonable measures to preserve the confidentiality of all such information within the Company. Failure by Dealer to promptly provide such information, or should Company otherwise deem itself insecure, Company may suspend or reduce Dealer’s credit limit, or take what other steps necessary to protect Company’s interest. 

Dealer shall permit persons designated by Company, during normal business hours, to enter Dealer’s place of business, to inventory Products at Dealer’s location and to examine, copy and audit all Dealer records and documents relating to the Products. 


Company Products are sold subject only to the applicable Company standard printed warranty in effect at the time of sale and such warranty shall be in lieu of all other warranties express or implied. Dealer is not authorized to assume, on Company’s behalf, any liabilities in connection with Dealer’s sale of Product other than as set forth in such Company standard warranty. Dealer shall indemnify and hold Company harmless with respect to any Dealer representation beyond those in such Company warranty. COMPANY MAKES NO WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. 


Company shall not be responsible for failure to deliver Products on time or to fill orders when such delay or failure results from causes beyond Company’s control. 


Dealer shall: 

*(A) Achieve a market share, satisfactory to Company for the Products in the primary area of responsibility (hereafter called “PAR”) served by Dealer as set forth in Schedule A attached. 

*(A) Achieve a market share, satisfactory to Company, for Products in the area served by Dealer.

(B) Maintain an inventory of Products in keeping with the sales potential in *(Dealer’s PAR) *(the area served by dealer) and satisfactory to Company. 

(C) Aggressively promote the sale of Products, through, but not limited to, advertising, open houses, farm shows, field demonstrations and other applicable gatherings using Company’s advertising and/or sales promotion material as provided by Company, and by participation in early order and other sales related programs offered by the Company. 

(D) Extend to Dealer’s customers Company’s applicable standard printed Product warranty which is in effect at the time of retail sale. Dealer understands that no other warranty is expressed or implied. 

(E) Properly staff and train sales, service and parts personnel with respect to Products, *(to include, but not limited to, attending Company sales and service meetings at least ______a year). 

(F) Set up Products following Company’s standard setup instructions and explain proper operating and safety instructions to Dealer’s retail customers, together with delivery of applicable written operating and safety instructions. 

(G) Obtain written consent of Company if Dealer intends to open any additional business location for the sale or service of Products or for the purpose of displaying Products at any location other than the business location described above. 

(H) Carefully store and care for all Products for which Dealer is indebted to Company under this Agreement and protect same from damage or loss from any cause. Dealer shall maintain insurance of the types, in an amount and non-cancelable without 10 days written notice to Company from the insurer, covering any such damage or loss, all satisfactory to Company. 

(I) Encourage retail customers to use Company’s original equipment parts (OEM) in the repair and replacement of Products in order to maintain the Products performance and high quality. Dealer shall not represent non-OEM parts as Company OEM parts. 

(J) Cooperate with Company’s Annual Performance Review, and any other programs or matters pertaining to the administration of this contract. 


The term of this Agreement shall be for a period of________ year(s), commencing on the effective date hereof. This Agreement shall be automatically renewed for successive terms of __________ year(s) each unless either party shall give the other notice of non-renewal not less than _____days prior to the end of the then current term or unless this Agreement is otherwise terminated as provided herein. 


Unless otherwise provided by applicable state law, either party may terminate this Agreement without cause and for any reason, upon not less than _____days written notice given to the other party, provided that nothing contained herein shall prevent Company from immediately terminating this Agreement in the event of bankruptcy or insolvency of Dealer, Dealer’s failure to pay any amounts owing Company when due, Dealer’s failure to hold proceeds of the sale of Products in trust for Company, or Dealer’s failure to maintain satisfactory insurance with respect to Products. Upon termination for any reason, all amounts owed Company will become immediately due and payable. 


Unless otherwise provided by applicable state law, in the event this Agreement is terminated, Company will repurchase and Dealer will resell, all new, unused, current, complete and undamaged wholegoods Products at the prices of original invoice less any applicable discounts or payments made thereon and less a ____% handling charge computed on Dealer’s net price. In addition, Company will repurchase Dealer’s Product parts subject to such parts being current, unused and in a new physical condition and appearance, including packaging, and suitable for reshipment by Company to other dealers. Company will not repurchase parts whose condition may have deteriorated while in Dealer inventory. The price to be paid or credited to Dealer’s account for such parts will be at current dealer net price less a ____% handling charge. Dealer will provide invoices showing proof of purchase from Company. 


Dealer is hereby licensed to use Company’s name and trademarks in the normal course of distributing Company’s Products and performing related services under this Agreement. Dealer agrees not to use Company’s name as part of Dealer’s name or in any manner which would misrepresent the relationship between Dealer and Company. Dealer may represent itself as an “authorized dealer” of Company, and, with prior approval of Company, may use Company’s name and Product related trademarks on signs or other advertising or promotional material. Dealer’s license to use Company’s name and trademarks is limited and Dealer shall abide by restrictions and limitations imposed by Company from time to time. Upon termination of this Agreement, Dealer shall immediately cease representing itself as a dealer of Company and shall cease use of all Company names and trademarks and any signs or other material, of whatever nature, identifying Dealer as a dealer of Company shall be removed or obliterated. 


When Dealer sells a new Product (excluding parts or accessories) for delivery to an ultimate user in another dealer’s *(PAR) *(area) (“Receiving Dealer”) or for primary use in Receiving Dealer’s *(PAR) *(area), Dealer will pay to Receiving Dealer a Sales and Service Fee in an amount equal to _____per cent(____ %) of Dealer’s *(net cost ?? or ?? documented retail price??) of such Product. Such payment is in partial compensation for Receiving Dealers promotional and sales and service activities in developing Product awareness and acceptance in Receiving Dealer’s *(PAR) *(area). Dealer shall report to Company any sale made by capital deed dealer outside of Dealer’s *(PAR) *(area) at the time the owner warranty registration documents for such sale are filed. Payment of Fee shall be made only if Receiving Dealer files a claim with Company within___ (__ ) days after the date of the transaction giving rise to the obligation to pay and provides evidence satisfactory to Company, of the sale. 

Payment will be made by Company debiting Dealer’s account with Company and crediting Receiving Dealer’s account with Company the amount of the Fee. In the event of a dispute, Company shall be the sole judge and Dealer and Receiving Dealer agree to abide by Company’s decision. Company shall have no obligation to commence any suit or proceeding to enforce payment or non-payment of a claim. 


A. Dealer is not an agent of Company nor is Dealer authorized to incur any obligations or make any representations on behalf of Company. 

B. This Agreement is binding on the parties, their heirs, executors, administrators, successors and assigns. 

C. Dealer may not assign this Agreement or any provisions thereof to another dealer or party without the written approval of Company. 

D. If any provision of this Agreement shall be held unenforceable, then the remainder of this Agreement shall not be affected thereby. 

E. No waiver by Company of any default under this Agreement by Dealer shall be deemed a waiver of any prior or subsequent default by Dealer hereunder. 

F. All understandings and agreements between the parties are contained in this Agreement which supersedes and terminates all other agreements between the parties. The rights of either party pertaining to Products sold by Company to Dealer under previous arrangements will be governed by this Agreement, provided, however, that nothing contained in this Agreement will, in any way, alter or change the rights and obligations of the parties pursuant to any security agreements or other agreements presently in existence. 

G. Company reserves the right to modify and/or update this Agreement consistent with the modification and/or updating of all agreements Company has with other similar dealers, and replace or substitute such modified or updated agreement for this Agreement and such replacement or substitution shall not constitute termination of this Agreement. Failure of Dealer to execute such replacement or substitution agreement within 30 days of it being offered shall constitute automatic termination of this Agreement by Dealer. 

H. Dealer agrees that application of any provision of this Agreement or related documents, or any other change implemented by Company, if equally applied to all other similar Company dealers, shall not constitute a change in the competitive circumstances of Dealer. 

I. *This Agreement will be governed by the laws of the State of ____________________.

(Dealer Name) 




(Company Name) 





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