Farm Journal Media Buys Implement & Tractor

Farm Journal Media recently announced the acquisition of Implement & Tractor magazine from Scissortail Productions, according to a company press release. 

First published in 1885, Implement & Tractor is a bimonthly publication providing news for dealers, distributors, OEMs, engineers and the associations who make up the $40+ billion dealer and wholesaler equipment industry. The magazine also publishes the annual Ag “Equipment Buyer’s Desk Reference,” which provides an index of companies, organizations and associations involved in the ag equipment industry.

In announcing the acquisition, Steve Custer, Executive Vice President of Farm Journal Media said, “The acquisition strategically positions the company to serve the entire equipment channel — from manufacturer to farmer.  This is an important step to help us more completely link buyers and sellers in the farm equipment market, and is the first of several announcements we’ll make in the equipment sector yet this year.”

Charlene Finck, V.P. and Editorial Director of Farm Journal Media, said, “Equipment has always been an editorial cornerstone for us. Implement & Tractor expands our journalistic service beyond farmers to the whole machinery chain, which is experiencing incredible change.”