New Orleans is calling! With more than 300 already registered, FEMA’s 2026 Marketing & Distribution Convention is shaping up to be one of our strongest fall gatherings in years. See what’s in store for October 27–29, and make plans to be in the room!
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October is a month for celebrating! Take a look at the FEMA members celebrating anniversaries and the newest companies joining our association.
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Interest rates can signal where the farm equipment cycle is headed. In Part 1 of this two-part article, Stantec, our breakout session presenter in New Orleans, explores the link between interest rates and equipment demand.
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We congratulates all of this year’s winners, with a special shoutout to our FEMA members: Bourgault, Meyer Manufacturing and Grasshopper.
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Heading to New Orleans? The FEMA app puts the schedule, program, booth map, attendee list to help make the most of your time at the Convention.
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The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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Farmer sentiment took a step backward in September. The Purdue University-CME Group Ag Economy Barometer fell from 135 in August to 123, with the biggest deterioration coming from producers’ assessment of current conditions.
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Don’t miss Sentry’s sessions on “Learning from Loss” and “Risk Management” on Thursday, October 29, at 10:30 a.m. during FEMA’s Marketing & Distribution Convention.
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Meet new member Fenix Industrial Group, a specialty performance coatings manufacturer helping OEMs and heavy equipment manufacturers meet demanding production and performance requirements with innovative, high-performance coating solutions.
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President Trump announced on Monday a plan for a $15 billion steel mill in Iowa. The plant is the first new iron ore mine in the U.S. in more than 50 years.
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Five startups. Five bold ideas. One stage. Meet the finalists competing in FEMA’s inaugural AgTech Arena Pitch Competition and discover the technologies that could shape the future of agriculture.
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Meet new member company Mechro, which uses AI to help equipment manufacturers and service organizations give technicians the knowledge they need to troubleshoot and repair equipment.
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Discover the latest 2026 ASABE national and ISO standards relevant to our members.
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The countdown is on! Just 25 days until FEMA heads to New Orleans for three days of networking, education, innovation and industry connections.
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Don’t miss Alex Weber’s presentation on Wednesday, Oct. 29, in New Orleans, “The Unstoppable You,” as he challenges convention attendees to embrace change, overcome obstacles, and unlock new levels of personal and professional achievement.
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The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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We encourage our members to take advantage of Sentry’s free resources and tap into the expertise of their experienced safety team.
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Join FEMA’s International during the Marketing & Distribution Convention to learn more about Agritechnica 2027.
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Nearly 90% of FEMA’s hotel room block is filled, and the 2026 Marketing & Distribution Convention is taking shape. Join manufacturers, suppliers and industry leaders for three days of connections, conversations, the Joint Industry Showcase and opportunities to move business forward.
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Meet Kelley Kraus, FEMA’s new Operations and Admin Assistant. Learn more about Kelley, her background and the role she’ll play in supporting FEMA members and strengthening the association’s operations.
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New breakout sessions have been added to FEMA’s 2026 Marketing & Distribution Convention lineup. Check out what’s new and start planning your agenda!
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What if your company could be in the room when the next big agtech idea takes the stage? Five emerging startups will compete live at FEMA’s AgTech Arena on October 28 in New Orleans. Discover how your company can get in on the action.
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FEMA has received reports of unauthorized third-party companies—commonly referred to as “hotel poachers”—contacting members and offering to book hotel accommodations on their behalf.
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What happens when you’re in the room? Nearly 300 industry professionals are already registered for FEMA’s 2026 Marketing & Distribution Convention. From new business connections to ideas, insights and opportunities you won’t find anywhere else, the conversations you miss can’t be recreated. Will you be in the room?
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FEMA members were out in force at Husker Harvest Days, showcasing equipment, connecting with customers and representing the shortline industry.
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Diesel prices are surging, putting pressure on agriculture and equipment manufacturers. Get the latest market signals and hear more from Stantec economists Jeremy Bess and Patrick Luce on the Germinate Podcast.
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Is your office mascot ready for the spotlight? Whether it’s a dog, cat, bird, or another beloved workplace companion, we’d love to feature them in The Shortliner. Just send us a photo and a few fun facts, and they could appear in an upcoming issue.
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The North American Equipment Dealers Association (NAEDA) and Associated Equipment Distributors (AED) today announced plans to merge, effective January 2027.
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Celebrate Manufacturing Week, September 28–October 6, with FEMA! Share your company’s story and photos for a chance to be featured in an upcoming issue of the Shortliner.
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A limited number of luxury suites are still available within FEMA’s official room block at the New Orleans Marriott for the Marketing & Distribution Convention.
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Your expertise can help shape equipment safety standards. ASABE is seeking industry experts to review proposed revisions for balers and mowers. See how you can participate.
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AgTech Pitch Contest deadline extended to September 28. Five startups will compete in New Orleans for a $10,000 grand prize.
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From a single-brand dealership to diversified, manufacturer-owned stores, these three shortline dealers are taking very different paths to market.
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Will AI “Kill Us All”? Chris Morbitzer of NorthBuilt cuts through the hype and explores what manufacturers really need to know. Join the conversation and book a free AI Working Session in New Orleans.
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Stronger relationships, better results. Industry leaders will share insights on strengthening manufacturer, distributor and rep relationships at FEMA’s October 29 panel in New Orleans.
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According to the September survey of bank CEOs in rural areas of a 10-state region dependent on agriculture and/or energy, the overall Rural Mainstreet Index (RMI) sank below growth neutral for the fourth time in the past six months.
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The Senate farm bill is moving toward the floor, with lawmakers still debating key SNAP provisions and California’s Proposition 12.
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Planning your next farm show? The FEMA app’s Farm Show Directory makes it easy to find upcoming events, view dates and locations, access show websites and contact information, and RSVP to let fellow members know where you’ll be.
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FEMA congratulates longtime industry leader and former FEMA President John Tye on being honored at the 2026 West Texas Heroes Luncheon.
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Deere announced plans to bring more than 375 employees back to work across its Quad Cities factory operations.
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From economic trends and ag autonomy to tariffs, technology and risk management, FEMA’s 2026 Marketing & Distribution Convention features industry experts ready to share insights you can put to work.
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For shortline manufacturers, the mood was more cautious than celebratory, with farmers continuing to weigh equipment purchases carefully in the face of tight margins.
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The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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NAEDA is entering a new chapter in dealer advocacy and manufacturer engagement with the launch of Industry Affairs.
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Meet TEMCO H-M Parts Co. in this Convention Marketing Spotlight. Learn more about their services and territory and how manufacturers can connect with distribution partners at the Marketing & Distribution Convention.
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Meet Aerium: An AI workforce built for industrial manufacturers and distributors. Aerium deploys AI teammates across quoting, supply chain, maintenance, and inventory operations, helping companies improve efficiency and their bottom line.
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Submissions are now open for FEMA’s AgTech Arena Pitch Competition! Five startups will compete for $10,000, with applications due September 14.
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Montag’s new American Farmer Profit Saver line combines precision metering and flexible application options to help producers cut input costs and improve profit potential.
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The 4th annual class of Shortline Legends Hall of Fame inductees has been announced by Farm Equipment. And is equally impressive as the 16 recipients inducted in the industry’s first three classes of Legends.
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Business is built on relationships. Discover why being in the room at FEMA’s 2026 Marketing & Distribution Convention could open the door to your next customer, partner or opportunity.
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