Record Crowd Gathers in Iowa City to Discover Leading Ag Equipment Marketing Strategies at the 2018 Dealership Minds Summit

The 2018 Dealership Minds Summit, held at the Coralville Marriott Hotel & Conference Center in Iowa City, Iowa, July 24-25, drew a sold out crowd of 264 attendees, including 115 different dealerships across 28 states and 5 provinces.

Centered on the theme “Intelligence Driven Marketing,” the program featured 2-days of dealer-to-dealer roundtable sessions, panel presentations, general sessions and intense networking opportunities.

Farm Equipmentmanaging editor Kim Schmidt noted during opening remarks that attendees would head home with actionable ideas to evolve and improve the way they market their business, and based on feedback she received from those in attendance, the Summit delivered.

“A consistent theme that I’ve heard from attendees during the last two days is that through the informative sessions, roundtable discussions and networking opporutnities, they learned new marketing strategies they feel confident in implementing when they get back to the dealership. I was very pleased to see, and be part of, many thought provoking and idea-sharing conversations over the last two days,” says Schmidt.

Among the highlights of the 2018 Dealership Minds Summit was a thought-provoking dinner presentation sharing an outside view on what really works when it comes to digital marketing and how farm equipment dealers can adapt those strategies for their own business.

Also announced at the Summit was the return of the Precision Farming Dealer Summit, which will be held Jan. 7-8, 2019, at the Indianapolis Marriott Downtown in Indianapolis, Ind.

From the single-location independent retailer to the multi-store farm equipment dealer, the sales representative to executive management, intense knowledge sharing and networking were in abundance throughout the Summit.

The 2018 Summit was made possible with the support of these title sponsors: YanmarFastline Media GroupAg DirectIron SolutionsHBS SystemsMontag ManufacturingBigIron AuctionsMachinery ScopeYetter Mfg. Co.Western Equipment Dealers Assn.CLAASTeam SIA&I Products, and Topcon Agriculture.

For more information on the 2018 Dealership Minds Summit, visit An in-depth recap of the Summit, including key session takeaways, will be featured in Farm Equipment magazine.