Deere Announces New Model, Leadership Changes

Deere & Company on Tuesday announced a new operating model and a series of leadership changes to support the model.

The strategy, dubbed Deere Smart Industrial, includes three focus areas:

  • Production Systems
  • Technology Stack
  • Lifecycle Solutions

To reflect these changes, the company announced these individuals will lead redesigned or newly created business units under the Smart Industrial Operating Model.   

Cory J. Reed has been appointed to the new role of president, Worldwide Agriculture & Turf Division for Production & Precision Agriculture Equipment and for the Sales & Marketing Regions of the Americas and Australia.

In this new role, Reed will be responsible for leading a team to define, develop, and deliver equipment solutions to unlock customer value for production-scale growers in large grains, small grains, and cotton/sugar.  

Markwart von Pentz has been appointed to the new role of president, Worldwide Agriculture & Turf Division for Small Ag & Turf and for the Sales & Marketing Regions of Europe, CIS, Asia and Africa.

Von Pentz and his team will be responsible for defining, developing, and delivering fit-for-purpose products and solutions to support mid-size and small growers globally, as well as for turf customers. The unit is principally organized around production systems for dairy and livestock as well as high-value crops.

Recently appointed as senior vice president, Intelligent Solutions Group, Jahmy J. Hindman has been named to a new position as the chief technology officer, reporting to the CEO. Hindman will oversee the Intelligent Solutions Group, responsible for Deere’s end-to-end technology stack, shared enterprise engineering, and John Deere Electronic Solutions product delivery.

Marc A. Howze, currently serving as chief administrative officer, will continue in that role while also  assuming enhanced responsibilities in a new role as group president, Lifecycle Solutions – responsible for leading a team focused on the enterprise-level integration of aftermarket and support capabilities, and a focus on the full ownership experience over the lifetime of Deere’s products.