South Korean Firm LS Cable Is Entering U.S. Tractor Market

Ag Equipment Intelligence reports that South Korean conglomerate LS Cable is entering the U.S. market with its own brand and has started signing up dealers on a limited basis. Until now, LS’ presence in America was solely as a supplier, providing compact and utility tractors to the likes of Montana and McCormick.

LS Cable lost its bid to acquire the defunct Farmtrac North America in Tarboro, NC, to Montana Tractors who put a $14.1 million offer down, surprising many in the industry.

“We’re putting things together right now for the new company,” said Ron Grabowski, one of four managers helping launch the LS Tractors brand in America. “An advantage we have over distributors is that LS owns the factory. That direct line to the factory provides the best communication for parts, service and warranty issues.”

The company, which intends to hold dealer meetings starting in March, will be located in Tarboro, NC.