Dealer Purity Survey Shows Manufacturers Pressure Increasing
This year between March 15-30, the online arm of Farm Equipment magazine, FarmEquipment.com, asked the following question to its readers: How has major manufacturer pressure for you to carry only their products — “dealer purity” — changed over the last 12 months?
Over two-thirds of the dealers responding said the pressure had increased and nearly one-third called the increase dramatic. Below are the results.
| Option: | Results: |
| Increased Dramatically | 31% |
| Increased Somewhat | 36% |
| No Change | 20% |
| Decreased somewhat | 8% |
| No Pressure At All | 5% |
Canada’s Rocky Mountain
Dealership Finalizes Purchase
Of Heartland Equipment
Rocky Mountain Dealerships Inc. a Canadian network of full service agricultural and construction equipment dealerships, announced it has closed on its acquisition of Heartland Equipment Limited, a farm equipment dealership in Drumheller, Alberta.
Heartland represents the Case IH agriculture brand, and also carries Kubota, Bourgault, and Farm King equipment. In its most recent fiscal year ended Oct. 31, 2008, Heartland reported approximate revenues of $28.1 million. Heartland’s dealership location is contiguous to the company’s Balzac store and increases Rocky Mountain’s presence in the southeastern portion of Alberta.