Salford Welcomes New Investor GenNx360 Capital Partners

Salford Farm Machinery Ltd., based in Canada, a manufacturer of tillage, seeding and fertilizing equipment for the global marketplace, has partnered with GenNx360 Capital Partners, a private equity firm focused on investing in middle market agriculture and industrial business-to-business companies. Salford currently serves North American and European markets from its facilities in Canada (Ontario), the U.S. (Iowa) and a joint venture in Russia (Omsk). The company sells through more than 300 dealers and distributors in North America and internationally.

“We are excited to partner with GenNx360 in our next stage of growth,” said Geof Gray, Salford’s President. “In GenNx360 we found an investor interested in continuing to grow the Salford brand and maintain the core principles that have made us successful. We are certain that GenNx360’s vast manufacturing expertise and the operational capabilities of its partners will help us develop even more technologically advanced tillage and seeding equipment that provides the greatest benefit to the grower, while improving our speed and efficiency when delivering products to our dealers and distributors.”

Salford’s current operations will continue uninterrupted from its existing headquarters with its entire workforce remaining in place.

Salford, Association member since 2007; salfordmachine.com.