AgDNA Gets Help through Crowdfunding

Australia-based AgDNA has teamed up with the New York-based AgFunder to attract investors to its mobile data analytics platform.

AgDNA is a cloud-based data analytics platform that seeks to put information into the hands of equipment dealers, growers, contractors, and agronomists worldwide.

In a news release about the partnership, AgDNA is described as delivering precision ag data to Apple and Android devices, or a one-stop data management tool for workers across the ag production spectrum. The platform processes machine-generated data such as seeding records, weather data, soil quality, and yield—and provides subscribers with real-time, geo-spatially accurate information.

To date, AgDNA has users in 156 countries with 2.8 million acres managed. The $2.4 million funding campaign underway this month would position AgDNA to move into new markets.

Paul Turner, the CEO of AgDNA, said in the announcement that he hopes the data-crunching platform will better connect the farming community and its burgeoning fleet of Internet-enabled machinery.”

“Agriculture has undergone four revolutions,” he said. “The first was mechanization, followed by plant nutrition, and then genetics. The fourth is data. The data revolution is going to maximize the benefits of the first three and help feed the world’s growing population.”

AgFunder began in 2013 to syndicate agricultural investment opportunities. Agriculture, ag tech, and food processing start-ups with a lead investor can go to AgFunder to raise capital from other investors. S