Lessiter Reveals New Name, Look

Lessiter Publications Inc. announced last week it has changed its corporate name to Lessiter Media Inc., to better reflect the evolution of its print, digital, and in-person content offerings.

Over its 34-year history, the niche media company has evolved from print-only publishing to also providing content through online subscriptions, e-newsletters, webinars, videos, downloadable reports and e-books.

Along with its new name comes a redesigned corporate logo, an improved online experience at LessiterMedia.com, and new office space.

Lessiter Media has relocated its corporate headquarters in Brookfield, Wis., to a 12,000-square-foot space that will accommodate its growing staff and media properties.

Frank Lessiter, chairman and editorial director at Lessiter Media, said the changes demonstrate "our commitment to continuing to provide our audiences with top quality information they can use to grow their businesses.”

The media group publishes American Farriers Journal, Farm Equipment, No-Till Farmer, Strip-Till Farmer, Rural Lifestyle Dealer, Precision Farming Dealer, Farm Catalog and Ag Equipment Intelligence.

Member since 1970  – LessiterMedia.com S