Herschel, Beck’s Agree on Flo-Rite

Beck’s recently announced a new agreement with member company Herschel. Herschel will take over sales, service and distribution of Flo-Rite seed firmers. Herschel is owned by Alamo Group, Inc.

“Herschel is excited to have the opportunity to add Flo-Rite seed firmers to its existing product line,” said Herschel President Craig Harthoorn. “Beck’s extensive research and work with Flo-Rite have proven its value, which has created a huge demand, a demand that now requires a larger distribution network.”

Herschel – Member since 2006  herschelparts.com