Fall Issue of Ag Innovator Explores ‘New Normal’

The farm equipment manufacturing industry is heading into the fourth year of declining sales in the big equipment market. Current commodity prices, inventory levels of used equipment, and farmer confidence indicate we still have some time to go before things get better.

This leaves many ag equipment manufacturers asking: Is this the new normal?

Doug Griffin, a principal and owner at The Context Network, sets up that question in the fall issue of Ag Innovator magazine, then he explores key changes in the industry that shortline executives should consider.

Read Griffin’s story, and these, in the issue arriving soon:

  • Tips on succession planning
  • A look at variables affecting commodity prices
  • A sneak peek of the 2017 Supply Chain Summit and Product Showcase
  • An introduction to Shane Beversdorf, the Association’s new Sentry representative
  • A profile on member company Myers Spring
  • Tips on retaining millennials.