Dawn Equipment CEO Launches New Company

Dawn Equipment CEO Joe Bassett has launched a new company.

Underground Agriculture will focus on providing innovative agricultural equipment and intelligence to farmers using organic no-till methods, Bassett said.

“On the Dawn Equipment side, we’ve witnessed and helped cultivate a fundamental transformation in the way our customers approach farming,” he said. “Whether talking about fully automated planters or strip-till units, the way farmers farm has been undergoing radical change, and we’ve helped them adapt every step of the way with innovative, increasingly digitized, ground-engaging products.”

As the new company’s name indicates, Underground Agriculture intends to focus heavily on soil health.

“We strongly believe that healthy soil is the basis for maximizing profit and, therefore, sustainability for farmers,” Bassett said. “It is the true root of sustainable farming practices. Progressive farmers believe their soil’s life cycles should never be interrupted or made to sit fallow.”   

Member since 1992 – dawnequipment.com

Source: Farm Equipment