Meet Us in Minneapolis – More Speakers Announced

We bring together some of the best minds in the industry this fall to tackle some of the biggest challenges facing shortline manufacturers. We intend to send you home from Minneapolis with new ideas and renewed energy around getting your products into the marketplace.

Please join us for this opportunity to find distributors, reconnect with one another, and learn more during these sessions.

Human Capital: Building Your Workforce

Core                Wilkinson

Vermeer’s Mark Core and Whitney Wilkinson will dig into the shortage of skilled talent, discuss what’s ahead in workforce development, and most importantly, offer strategies for alleviating the pain the industry feels today.

Core, executive vicepresident and chief marketing officer for Vermeer, and Wilkinson, talent acquisition manager, are passionate about the human-capital component in successful manufacturing and have developed innovative solutions to fill the skills gap.

They will share successes—and failures—around strategies such as teacher intern programs, internships, apprenticeships, millennial recruiting, and leveraging social media such as LinkedIn.

 Digital Marketplace: Raise Your Profile

Meiergerd	Meier

Nate Meiergerd from TractorHouse and Jamie Meier with Landoll Corporation will offer tips for using online tools to grow your business, even if most of what you sell moves through a dealership.

Meiergerd and Meier will talk with attendees about digital strategies to increase the likelihood farmers and ranchers will seek members’ products on dealers’ lots and that dealers will be ready to close the deal.

Learn more about using social media channels to engage customers, as well as online platforms that drive sales for manufacturers.

Fun is Good—Finding Your Joy

Mike Veeck is an author, co-owner of minor-league baseball clubs, restauranteur, professor, and founder of the business consulting firm Fun is Good.

As the name suggests, Veeck’s business helps companies throughout the U.S. develop and sustain a positive, fun, and creative culture for employees and customers.

Stay tuned for details on more speakers and a dealer panel. Learn more, and register, at Meeting.FarmEquip.org. 

The convention’s primary purpose is to connect manufacturers with the people who can get their equipment in front of farmers and ranchers.