Deere Launches Start-Up Collaborator Program

Deere & Co. has launched a collaboration initiative with start-up technology companies whose work could benefit Deere customers.

“Our focus for the Startup Collaborator is specifically on startups that want to work with John Deere in real-world customer environments to determine the technology readiness of their innovations,” said John Stone, senior vice president of Deere’s Intelligent Solutions Group.

The initiative facilitates testing technologies with customers and dealers without a more formal business relationship. Among participating start-ups are Bear Flag Robotics, a California company, Hello Tractor in Nigeria, and Taranis, an Israeli company.

Source: Ag Equipment Intelligence