Kubota Names New CEO

Kubota Tractor Corp. has appointed Haruyuki “Harry” Yoshida as president and CEO of Kubota Tractor Corporation and Kubota North America, based in Grapevine, Texas. The appointment was effective Jan. 1.

Yoshida is a 37-year Kubota veteran who most recently was managing executive officer and general manager of farm and industrial machinery, strategy and operations—a role based in Osaka, Japan. He has worked in various roles in the U.S.

He succeeds Masato Yoshikawa, who was promoted to an executive officer position based in Osaka.