Personal Profiles on LinkedIn Boost Sales

LinkedIn is the most used social media channel for professional networking. For B2B operations, it represents an opportunity to grow business, and with recent changes at LinkedIn, that opportunity is expanding.

In mid-November, LinkedIn reached 590 million members, which represents an 18 percent increase from 2017. In October, the platform reported that engagement among members was increasing by more than 50 percent year over year.

An editorial at Social Media Today said this upward momentum at LinkedIn makes it “an even more worthwhile platform to embrace.” The article offers 20 tips to boost your business’s presence on LinkedIn, and it starts with optimizing personal profiles, which dominate the platform.

While company profiles can provide more information about your business, link to your homepage, and support a network of your employees, people are more likely to follow personal profiles than they are brands. And, personal profiles allow you to send connection requests and personal messages as well as use LinkedIn Publisher.

People want to engage with other people, not companies, which means you should be posting from your personal profile for maximum engagement.

To see the rest of the tips on boosting your presence on LinkedIn, go to FarmEquip.org/LinkedIn.