Shortliner Moves to Weekly Email in February
To bring you more timely news and updates, Shortliner is transitioning to a weekly, all-digital format in February 2026—here’s how to make sure you don’t miss an issue.
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Member
Rotary Cutter Council to Meet at NFMS in Louisville Feb. 10
Members of the Association’s Rotary Cutter Council will meet Tuesday, Feb. 10 with AEM’s Industrial/Agricultural Mower Technical Committee.
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2026 Membership Plate Mailing Coming Soon
In the next couple of weeks, the prime contacts for each member company will receive a special mailing with a metal plate showing the current year.
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in January. We would also like to extend a warm welcome to our newest members.
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Present at the 2026 Tech Track at the Supply Summit & Showcase
DEADLINE EXTENDED: Call for Proposals now open until Friday, January 23! Submit yours today for a chance to present at the Tech Track in San Antonio on March 26.
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Keep Your Company Front and Center in FEMA’s 2026 Directory
As we finalize the 2026 Membership Directory & Product Index, take a few moments now to update your record so your company listing is accurate, complete, and working for you.
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New Member Profile: Brown Strauss Steel
Brown Strauss believes that the cornerstone of success is our commitment to quality and customer satisfaction. We strive every day to uphold the standards of excellence, ensuring that the product and service we provide meets or exceeds our customers’ expectations.
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Mach Lands $7M Funding and OEM Deals to Scale Off-Road Autonomy
Mach, a Tier 1 supplier of autonomy systems for off-road equipment, has closed a $7 million funding round and secured several new partnerships with equipment manufacturers across agriculture, defense, and landcare.
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in December. We would also like to extend a warm welcome to our newest members.
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NTN Employees Tackle Child Hunger
NTN Bearing Corporation of America is proud to share the story of our latest Community Spirit & Engagement Event at Feed My Starving Children in Schaumburg, IL.
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Montag’s Precision Metering Now Available in Mid-Size Applicator
Montag Manufacturing has expanded its metering lineup with the new 4.3-ton Model 2112, giving growers another ROI-boosting option for any size operation.
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Vogelsang Fastener Announces Retirement of National Sales Manager Nick Penney
Vogelsang Fastener has announced the retirement of National Sales Manager Nick Penney, marking the close of a remarkable 43-year career in the fastener industry,
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Steffensmeier Adds Cutting Edge Fiber Laser Cutting System
Steffensmeier is excited to announce the installation of their new Durma 6kW, 6′ x 12′ fiber laser cutting system with integrated loading — an investment that boosts efficiency and precision
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Cheers to 75 Years!
We’re proud to honor two of our member companies, Danuser and Worksaver who are reaching a remarkable milestone of 75 years of Association membership!
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Become a Voice in the Association: Join a Committee Today
If you’re not currently serving on a committee, now is a great time to consider it. Joining a committee offers you the chance to get more out of your membership and make a meaningful contribution to the Association.
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New Member Profile: Ascenso Tires
Ascenso has quickly emerged as a leading off-highway tire brand, serving Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Forestry markets worldwide.
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WB Global Services Expands to Lexington, KY
WB Global Services, an off-highway consulting firm headquartered in Scottsbluff, Nebraska, announces the opening of an office in Lexington, KY.
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Deere Acquires GUSS
John Deere has acquired GUSS Automation, a high-value crop autonomy company. Deere and GUSS have collaborated on a joint venture since 2022.
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Landoll Company Celebrates 29th Annual Incentive Bonus
Landoll Company, LLC hosted its 2025 Annual Incentive Bonus celebration, marking 29 years of this proud tradition. The event was a reflection of the company’s commitment to its employees.
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New Member Profile: WB Global Services (WBGS)
WB Global Services (WBGS) we are dedicated to helping businesses in the Agriculture, Construction, and Automotive industries reach their fullest potential.
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Duo Lift Expands with Linco-Precision Deal
In August 2025, Duo-Lift Manufacturing Co. of Columbus, NE., acquired Linco-Precision, a shortline dealership in El Paso, IL., marking its strategic entry into retail.
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Annual Business Meeting, Election of Directors
The Farm Equipment Manufacturers Association will hold Annual Business Meeting and election of directors on Oct. 23 during the Fall Marketing & Distribution Convention.
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OXBO Appoints Mike Flatt President of Forage Division
Oxbo announced the appointment of Mike Flatt as the new President of Oxbo’s Forage division.
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ASABE AE50 Award Nominations Now Open
The American Society of Agricultural and Biological Engineers (ASABE) is seeking nominations for AE50 Awards.
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Spindustry: FEMA’s Recognized Digital Transformation Partner
Spindustry is honored to be named FEMA’s exclusive Digital Transformation Partner, supporting members of the Farm Equipment Manufacturers’ Association as they navigate today’s evolving digital landscape.
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ALG Labels & Graphics Earns Second Silver EcoVadis Medal
Member company, ALG Labels & Graphics, a trusted custom manufacturer of pressure-sensitive labels and durable decals, is proud to announce they have been awarded a Silver medal by EcoVadis for the second consecutive year.
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Lessiter Media Announces New Ag-Grower Brand Manager
Lessiter Media is pleased to announce the addition of Teresa Owens to its team as Brand Manager for the Ag-Grower Division, effective July 28, 2025.
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New Member Profile: Reliance Metals Canada Limited
At Reliance Metals Canada Limited (RMCL), we uphold industry excellence by consistently delivering quality steel and reliable services nationwide.
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President’s Message: Humbled to Serve. Stronger Together.
As the title of “incoming FEMA President” sinks in, I am truly humbled to have the privilege and honor of serving you and our member companies as part of our Association’s leadership team.
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New Member Profile: Isutami USA
Isutami USA, based in Itasca, IL, is a supplier and manufacturer of high performance- bearings, industrial gears, pulleys, precision machine parts and agricultural products.
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New Member Profile: Black Venom Products
Founded in 2018, Black Venom Products is a farm equipment manufacturer with a passion for building tools that work as hard as the people who use them.
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Passing the Torch: Marc Ivey Named Incoming FEMA Board President
Marc Ivey, District Sales Manager for Bush Hog, Dixie Chopper and RhinoAg in Selma, Alabama, has been named the next President of the FEMA Board of Directors.
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FEMA: A Loose, but Powerful, Assembly of Independent Leaders
Today’s industry owes to those who perceived the need and took the actions to create the template that has transformed agriculture innovation in ways that are unable to be measured. Like so many other things, it can be taken for granted until it’s lacking.
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Calling All Loader Experts: Help Shape ASABE Standards
If you have expertise in loader technologies and are interested in contributing to the development and review of ASABE’s loader committee standards, we invite you to reach out to the ASABE.
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Congratulations June Member Anniversaries!
The Association proudly recognizes our member companies celebrating milestone anniversaries this June—thank you for your dedication and contributions!
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Gripp Wins $100K in Ag Innovation Challenge
Member company, Gripp, has emerged as the winner of this year’s Farm Bureau Ag Innovation Challenge, securing $100,000 to expand its groundbreaking approach to farm recordkeeping and communication.
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New Member Profile: Embo Sales Consulting
Embo Sales Consulting, LLC was created to help manufacturers grow—not just in revenue, but in purpose, alignment, and long-term impact. With over 20 years of experience in the ag equipment space, we work alongside shortline and specialty manufacturers to sharpen their sales strategy, strengthen customer relationships.
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U.S. Senator Grassley visits Montag’s Emmetsburg facility
U.S. Senator Chuck Grassley paid a visit to Montag Manufaturing’s Emmetsburg, IA facility on Thursday, May 29.
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New Member Profile: Forge Industries
Forge Industries, formerly Farm Aid Equipment, is a leading manufacturer of feed mixers for livestock producers. With more than 50 years of experience and machine-shop ingenuity, the company is dedicated to providing durable, efficient, and innovative solutions.
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Oxbo Announces Retirement of Hay & Forage President Craig Harthoorn
Marshfield, Wisconsin, May 14, 2025 – Oxbo announced the retirement of Craig Harthoorn, Hay & Forage President, effective June 2, 2025.
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FEMA Partners with Lessiter Media to Chronicle 75th Anniversary
In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has partnered with Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, NV., on Oct. 27-30, 2025.
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Yanmar Compact Equipment N.A. Appoints New President
Yanmar Compact Equipment North America has named Anna Christine Sgro President, and reports that the seasoned industry leader brings over 25 years of diverse equipment experience to drive performance and customer success across the region.
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Loftness Appoints Integrated Marketing Manager
Member company, Loftness Specialized Equipment, announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager.
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New Member Profile: Celsan
Established in 1965 in Manisa, Turkey, Çelsan continues to shape both the legacy of the past and the needs of the future under the philosophy of “Reshape Excellence.”
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Summers Manufacturing Launches New Strip-Till Equipment Lines
Member company, Summers Manufacturing, has launched two new Strip-Till models—the Verdant and Apex—designed for precision tillage and efficient fertilizer application.
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NTN President Pete Eich Retires
NTN Bearing Corporation of America (NBCA) announces the retirement of President & CEO Pete Eich. Stepping into the role is Tom Mohrdieck, currently VP of the Industrial OE Business Unit.
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New Member Profile: Zimmerman Manufacturing
Zimmerman Manufacturing is a family-owned agricultural equipment company based in southeastern Iowa. We design and build durable, innovative solutions for strip-till, manure injection, anhydrous application, and side-dress operations.
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in May. We would also like to extend a warm welcome to our newest members.
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Lessiter Media Wins Five Ag Division Awards
Farm Equipment and Ag Equipment Intelligence were among four Lessiter Media publications recognized by the American Society of Business Publication Editors.
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ALG Labels & Graphics Celebrates 60 Years
ALG Labels & Graphics is celebrating 60 years in business. Based in Birmingham, AL, the company provides durable labeling solutions for industries including fire suppression, outdoor power equipment, trailers, and OEM manufacturing.
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