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  • 2026 Supply Summit Booth Exhibitors Wanted
  • Registration Now Open for the 2026 Supply Summit & Showcase!
  • U.S. Ag Tractor and Combine Sales Down at 2025 Close
  • Shortliner Moves to Weekly Email in February
  • Supply Summit & Showcase Sponsorships Now Available
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Author: Gina Clark

Shortliner News Featured - Home Small 

2026 Supply Summit Booth Exhibitors Wanted

January 16, 2026January 16, 2026 Gina Clark Booth Exhibitors, 2026 Supply, Summit & Showcase

The Farm Equipment Manufacturers Association (FEMA) invites you to exhibit at the Supply Chain Summit & Showcase scheduled for Thursday, March 26 in San Antonio.

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Shortliner News Featured - Home Small 

Registration Now Open for the 2026 Supply Summit & Showcase!

January 16, 2026January 16, 2026 Gina Clark 2026 Supply Summit & Showcase, San Antonio Riverwalk, Registration Now Open

From business meetings and supplier showcases to plant tours and unforgettable networking events, the 2026 FEMA Supply Summit & Showcase offers a full Summit experience in the heart of San Antonio.

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Manufacturing Shortliner News Featured - Home Small 

U.S. Ag Tractor and Combine Sales Down at 2025 Close

January 16, 2026January 16, 2026 Gina Clark Tractor Combine Sales

According to new data from the Association of Equipment Manufacturers (AEM), U.S. sales of ag tractors and combines fell in December 2025 compared to the year before.

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Shortliner News Member 

Shortliner Moves to Weekly Email in February

January 16, 2026January 16, 2026 Gina Clark Shortliner Goes Digital

To bring you more timely news and updates, Shortliner is transitioning to a weekly, all-digital format in February 2026—here’s how to make sure you don’t miss an issue.

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Shortliner News Featured - Home Small 

Supply Summit & Showcase Sponsorships Now Available

January 16, 2026January 16, 2026 Gina Clark Sponsorships, 2026 Supply Summit & Showcase

Stand out at FEMA’s Supply Summit & Showcase in San Antonio with sponsorships designed to boost your visibility and connections.

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Shortliner News 

Connect in San Antonio: Topgolf, Tech, Tunes, Tours & More

January 16, 2026January 16, 2026 Gina Clark Technology Track, 2026 Supply Summit & Showcase, San Antonio Riverwalk

FEMA is bringing the fun to San Antonio during the Supply Summit & Showcase at the Marriott Rivercenter on the River Walk. This year’s event blends business with memorable experiences designed to help members connect, unwind, and enjoy time together outside the meeting rooms.

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Manufacturing Shortliner News 

AE50 Awards Recognize Top Ag Machinery Advancements of 2025

January 16, 2026January 16, 2026 Gina Clark ASABE, AE50 Awards

The American Society of Agricultural and Biological Engineers (ASABE) recently announced its AE50 award winners representing the best innovations in engineering and technology for agricultural, food, and biological systems.

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Shortliner News 

Discover Sentry’s A+ Rated Member Benefits

January 16, 2026January 16, 2026 Gina Clark member benefit, Sentry, webinars, Safety Materials

Did you know that Sentry has earned an A+ rating from AM Best, the top authority in insurance ratings? We encourage our members to leverage this expertise by exploring Sentry’s free resources and tapping into their experienced safety team.

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Manufacturing Shortliner News 

Oxbo AutoFill Wins AE50 Award for Berry Harvester Automation

January 16, 2026January 16, 2026 Gina Clark Oxbo, AE50 Award, AutoFill, Berry Harvester

Oxbo, a leader in specialty harvesting and controlled application equipment, announced that its AutoFill automation solution for the Oxbo 7440 and 7450 berry harvesters has earned a prestigious 2025 AE50 Award.

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Shortliner News Ag 

Rural Mainstreet Index Records Highest Reading Since July 2023

January 16, 2026January 16, 2026 Gina Clark Rural Mainstreet Index

The overall Rural Mainstreet Index (RMI) climbed above growth neutral 50.0 for January, according to the latest monthly survey of bank CEOs in rural areas of a 10-state region dependent on agriculture and/or energy.

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Shortliner News Featured - Home Small 

IRS Bumps Up Mileage Rate for 2026

January 16, 2026January 16, 2026 Gina Clark Mileage Rate

The Internal Revenue Service announced that the optional standard mileage rate for automobiles driven for business will increase by 3 cents in 2025 to 70 cents per mile.

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Shortliner News Member 

Rotary Cutter Council to Meet at NFMS in Louisville Feb. 10

January 16, 2026January 16, 2026 Gina Clark Rotary Cutter Council, Louisville

Members of the Association’s Rotary Cutter Council will meet Tuesday, Feb. 10 with AEM’s Industrial/Agricultural Mower Technical Committee.

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Shortliner News 

Milestones & Moments: Celebrating a New Arrival in the Ivey Family

January 16, 2026January 16, 2026 Gina Clark Marc Ivey, Milestones & Moments, Birth Announcement

We are pleased to share the wonderful news of the birth of Strother James Ivey, born on December 19, 2025, in Fairhope, AL, to Alston and McKenzie Ivey.

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Shortliner News Member 

2026 Membership Plate Mailing Coming Soon

January 16, 2026January 16, 2026 Gina Clark Member Plaque, Date Plates

In the next couple of weeks, the prime contacts for each member company will receive a special mailing with a metal plate showing the current year.

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Shortliner News 

Don’t Miss FEMA’s Free Technology Webinars

January 16, 2026January 16, 2026 Gina Clark Technology Webinars, Technology Council

FEMA’s Technology Council, in partnership with THG Automation, is hosting a webinar series to help members stay ahead of the curve. Covering AI, data analytics, automation, and connectivity, these sessions will provide practical tools you can apply directly in your business.

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Shortliner News Member 

Happy Anniversary and Welcome!

January 16, 2026January 16, 2026 Gina Clark Happy Anniversary, Welcome New Members

Happy Anniversary to our members celebrating milestone anniversaries in January. We would also like to extend a warm welcome to our newest members.

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Shortliner News Member Featured - Home Small 

Present at the 2026 Tech Track at the Supply Summit & Showcase

January 16, 2026January 16, 2026 Gina Clark 2025 Supply Summit & Showcase, Technology Trak, AI

DEADLINE EXTENDED: Call for Proposals now open until Friday, January 23! Submit yours today for a chance to present at the Tech Track in San Antonio on March 26.

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Shortliner News Member Featured - Home Small 

Keep Your Company Front and Center in FEMA’s 2026 Directory

January 14, 2026January 16, 2026 Gina Clark FEMA Member Directory, Product Index

As we finalize the 2026 Membership Directory & Product Index, take a few moments now to update your record so your company listing is accurate, complete, and working for you.

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Shortliner News 

In Memoriam: Martin Ford

January 11, 2026January 16, 2026 Gina Clark In Memoriam, Obituary, Martin Ford

It is with deep sadness that we share the passing of Martin Winter Ford, who died peacefully on November 15, 2025, at the age of 94.

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Shortliner News 

Jan. 22: Free Spindustry Webinar Transform Your Online Sales

January 10, 2026January 12, 2026 Gina Clark Spindustry Webinar, SpinMarket, eCommerce

Ready to take your online sales to the next level? Join our live SpinMarket demo and discover how to build an eCommerce store packed with powerful features that drive results.

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Shortliner News 

THG Automation Webinar Wed. January 14 @ 10:00 a.m.

January 1, 2026January 16, 2026 Gina Clark Automation, THG Automation, Welding

Learn how to select the right welding process based on your parts, quality requirements, and production goals.

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Shortliner News 

A Holiday Message from Marc Ivey, FEMA Board President

December 12, 2025January 12, 2026 Gina Clark Marc Ivey

As FEMA’s 75th anniversary year comes to a close, Board President Marc Ivey reflects on community, gratitude, and what lies ahead in the season of Christmas and beyond.

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Shortliner News Member 

New Member Profile: Brown Strauss Steel

December 12, 2025December 12, 2025 Gina Clark New Member Profile, Brown Strauss Steel

Brown Strauss believes that the cornerstone of success is our commitment to quality and customer satisfaction. We strive every day to uphold the standards of excellence, ensuring that the product and service we provide meets or exceeds our customers’ expectations.

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Shortliner News 

Trump Administration Announces $11 Billion in Aid for Farmers

December 12, 2025January 16, 2026 Gina Clark Trump

An $11 billion bridge payment is being rolled out to support farmers as part of the Trump administration’s newly announced aid package.

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Shortliner News 

Scenes from the Nebraska Ag Expo and Association Happy Hour

December 12, 2025December 12, 2025 Gina Clark Nebraska Ag Expo

The Farm Equipment Manufacturers Association hosted a member reception at the Nebraska Ag Expo on December 9. We appreciated the opportunity to connect with so many of you and enjoyed some added fun with our business card drawing.

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Shortliner News Featured - Home Small 

Farm Show Directory Available on FEMA App

December 12, 2025January 12, 2026 Gina Clark FEMA App

If you haven’t downloaded the app yet, now is the perfect time. Access the Farm Show Guide Directory to stay informed on event dates, locations, and use the RSVP feature to update us on which shows you’ll be attending.

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Shortliner News 

Christmas on the Farm – Fun Facts

December 12, 2025January 12, 2026 Gina Clark Christmas Farm Traditions

A Surprisingly Agricultural Holiday: Many classic Christmas traditions have roots in agriculture. For example, the practice of bringing evergreen trees indoors started with farmers in Europe who believed evergreens symbolized life and hope during the dormant winter season.

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Shortliner News Featured - Home Small 

FEMA’s 75th Anniversary Documentary

December 12, 2025December 12, 2025 Gina Clark 75th Anniversary, FEMA Documentary, 75th Anniversary Book

Celebrate FEMA’s 75 years in ag equipment—watch the special documentary now and discover our story.

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Manufacturing Shortliner News 

ASABE Revises ISO of Guards for PTO Drive Shafts

December 12, 2025December 12, 2025 Gina Clark ASABE, PTO Drive Shafts

The ASABE has revised the adoption of ANSI/ASABE AD5674:2024 OCT2025 Tractors and machinery for agricultural and forestry — Guards for power take-off (PTO) drive shafts — Strength and wear tests and acceptance criteria.

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Shortliner News Member 

Mach Lands $7M Funding and OEM Deals to Scale Off-Road Autonomy

December 12, 2025December 12, 2025 Gina Clark OEM, Mach

Mach, a Tier 1 supplier of autonomy systems for off-road equipment, has closed a $7 million funding round and secured several new partnerships with equipment manufacturers across agriculture, defense, and landcare.

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Manufacturing Shortliner News 

Last Call for Manufacturing Leaders to Join Executive Peer Group

December 12, 2025December 12, 2025 Gina Clark pinion, Peer Manufacturing Groups

Pinion has facilitated high-impact peer groups designed specifically for manufacturing executives. There are only a few spots left. so don’t wait!

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Shortliner News Member 

Happy Anniversary and Welcome!

December 12, 2025December 12, 2025 Gina Clark Happy Anniversary, Welcome

Happy Anniversary to our members celebrating milestone anniversaries in December. We would also like to extend a warm welcome to our newest members.

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Shortliner News 

Strong Websites Drive Strong Businesses

December 12, 2025December 12, 2025 Gina Clark Spindustry, Preferred Digital Partner

In today’s farm equipment market, your website is more than a brochure; it’s a business tool. From attracting dealers to supporting customers, a modern site sets the stage for growth. Make sure yours is ready for 2026!

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Shortliner News 

Milestones & Moments: Cathy Peirick Shares Son’s Engagement News

December 12, 2025December 12, 2025 Gina Clark Engagement News, Milestones & Moments

Member Services Director Cathy Peirick is delighted to announce the engagement of her son, Jacob Jackson, to Hannah McClain. Jacob proposed on November 16, 2025, during a surprise celebration at the St. Louis Zoo.

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Shortliner News Ag 

Brighter Outlook Drives Farmer Sentiment Higher

December 12, 2025December 12, 2025 Gina Clark Purdue/CME Group, Farmer Sentiment

The Purdue University-CME Group Ag Economy Barometer Index climbed to 139 in November, 10 points higher than in October and the highest barometer reading since June of this year.

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Shortliner News Member Member Press Releases 

NTN Employees Tackle Child Hunger

December 10, 2025December 12, 2025 Gina Clark NTN Bearing Corporation

NTN Bearing Corporation of America is proud to share the story of our latest Community Spirit & Engagement Event at Feed My Starving Children in Schaumburg, IL.

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Manufacturing Shortliner News 

Industry Update: Nucor Tubular Products Announces Immediate Price Adjustment

December 9, 2025December 12, 2025 Gina Clark steel, Nucor Tubular

Nucor Tubular Products (NTP), a major supplier in the steel tubing and structural products market, has announced a price adjustment affecting several of its product lines.

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Shortliner News Member Press Releases 

FEMA Announces Strategic Partnership with Embo Sales Consulting

December 1, 2025December 1, 2025 Gina Clark Joe Sampson, Embo Sales Consulting

The Farm Equipment Manufacturers Association (FEMA) has announced a new partnership with Embo Sales Consulting, led by industry veteran Joe Sampson, to help strengthen member growth, communication, and collaboration across the association.

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Manufacturing Shortliner News 

Deere Reports Q4 Earnings

December 1, 2025December 1, 2025 Gina Clark Deere, Q4 Earnings

Deere & Company reported net income of $1.065 billion for the fourth quarter ended November 2, 2025, or $3.93 per share, compared with net income of $1.245 billion, or $4.55 per share, for the quarter ended October 27, 2024.

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Shortliner News 

President’s Message: FEMA Leadership Update

November 21, 2025November 21, 2025 Gina Clark Embo Sales, Joe Sampson, Leadership Update

FEMA is partnering with industry expert Joe Sampson and Embo Sales Consulting to strengthen our leadership and deliver even more value to members. Discover what’s next for the Association.

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Shortliner News 

Highlights from the 2025 Marketing & Distribution Convention

November 21, 2025November 21, 2025 Gina Clark 2025 Marketing & Distribution Convention

Missed the Marketing & Distribution Convention in Vegas? Catch the highlights and see the energy, connections, and insights that brought over 400 industry leaders together — plus, don’t forget to share your favorite moments!

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Shortliner News Marketing & Distribution Convention 

Board of Directors Elected at Fall Convention in Las Vegas

November 21, 2025November 21, 2025 Gina Clark election, Board of Directors, 2025 Marketing & Distribution Convention, Officers

The Farm Equipment Manufacturers Association Board of Directors elected officers at its Marketing & Distribution Convention at the Cosmopolitan Hotel in Las Vegas on Wednesday, Oct. 29, 2025.

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Shortliner News 

U.S. and Canadian Sales of Agricultural Tractors and Combines Decline

November 21, 2025November 21, 2025 Gina Clark AEM

According to the AEM, U.S. sales of total agricultural tractors declined 19.6% in October 2025 compared to the year before while combine sales decreased 26.8% during the same time frame.

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Shortliner News 

Have You Completed the 2025 Las Vegas Convention Survey?

November 21, 2025 Gina Clark 2025 Marketing & Distribution Convention, Convention Survey

Haven’t completed the 2025 Convention survey yet? Check your email and submit by Nov. 26 for a chance to win a $50 Amazon gift card!

Read more
Shortliner News 

Your FEMA App Just Got Smarter

November 21, 2025November 21, 2025 Gina Clark FEMA App, 2025 Supply Summit & Showcase

We’ve upgraded our mobile app! Update now to enjoy new features, push notifications, and handy reminders. Just open your app store, install the latest version, and stay connected!

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Shortliner News Featured - Home Small 

Shortline Legends Hall of Fame Inductees Honored in Las Vegas

November 21, 2025November 21, 2025 Gina Clark Norbert Beaujot, Hall of Fame, Shortline Legends, Tom Burenga, John Tye, Stan McFarlane, Henry Danuser, Lyle Yost

The 2025 inductees of the Shortline Legends Hall of Fame were recently recognized during a presentation at the Marketing & Distribution Convention in Las Vegas.

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Shortliner News Ag Featured - Home Small 

Supporting the Future of Agriculture: The Robert K. Schnell Memorial Scholarship

November 21, 2025November 21, 2025 Gina Clark Robert Schnell Scholarship, University of Missouri

FEMA continues its commitment to the next generation of ag leaders through the Robert K. Schnell Memorial Scholarship, supporting students like Dylan McEwen as they prepare to shape the future of agriculture.

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Shortliner News Member 

Montag’s Precision Metering Now Available in Mid-Size Applicator

November 21, 2025November 21, 2025 Gina Clark Montag, Mid-Size Applicator

Montag Manufacturing has expanded its metering lineup with the new 4.3-ton Model 2112, giving growers another ROI-boosting option for any size operation.

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Shortliner News 

Milestones & Moments: Grace Anne and Jackson Henderson Wed in AL

November 21, 2025November 21, 2025 Gina Clark Marc Ivey, Milestones and Moments, Wedding

Please join the Association in congratulating Grace Anne Ivey—daughter of FEMA Board President Marc Ivey—who recently wed Jackson Henderson in Sprott, AL, with a reception at Selma’s historic Sturdivant Hall.

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Shortliner News Ag 

Livestock Sector Optimism Fuels a Modest Rise in Farmer Sentiment

November 21, 2025November 21, 2025 Gina Clark Purdue/CME Group, Farmer Sentiment

Farmer sentiment improved modestly in October, as the Purdue University/CME Group Ag Economy Barometer rose three points to a reading of 129. The boost came primarily from stronger confidence among livestock producers, who continue to benefit from record-high profitability in the beef sector.

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