Convention Session: What’s Next for Digital Marketing?

Does your marketing strategy incorporate Instagram? Should it? Is YouTube enough? Is email a dying communication channel? How do you build your base of followers on Twitter?

The tools in the digital marketplace can be overwhelming, and in the world of limited resources, how do you strategize?

Get tips at the 2019 Marketing & Distribution Convention, where agriculture marketing pros will discuss the future of digital sales, including research tools, data analytics, content trends, and influencers.

Joining the convention will be Dustin Johansen and Steve Kozel from Osborn Barr, a marketing firm that focuses exclusively on the needs of agriculture and the rural U.S.

Johansen is a vice president for the firm, which he joined after 18 years guiding sales and marketing at Caterpillar Inc. Kozel brings expertise in key customer segments in equipment sales and go-to market experience with major dealers.

The session is among five in which speakers will cover topics such as how the shortline industry can find its place on the autonomous farm, building an influential brand, the agriculture economy, and workplace policies on social media and marijuana (as more employers deal with legal recreational use).

See details about the convention at or in the soon-to-arrive Ag Innovator magazine. Keep an eye on the website to see who has registered. Calendars fill quickly, so schedule meetings in advance.