CNH Buys Stake in UK Firm, Launches Dealer Platform

CNH Industrial and Sandhills Global have launched a platform for dealers of CASE Construction, CASE IH, and New Holland brands.

Through the partnership, they will develop websites dedicated to equipment sales. Site visitors will shop for used equipment, certified used equipment, attachments, and new equipment.

Within these closed networks, dealers will be able to move items taken on trade, aging assets, and other equipment to other CASE Construction, Case IH and New Holland dealers who might have a customer for them before selling to an outside dealer.

In other news from CNH, the company has acquired a minority stake in Bennamann Ltd., a U.K.-based agricultural technology company in the field of clean energy. With the deal, CNH Industrial becomes Bennamann’s exclusive strategic agricultural technology partner.

Bennamann Ltd., headquartered in St Allen, U.K., was founded in 2011 and is committed to delivering local clean energy by unlocking the power of biomethane.

Sources: CNH, Farm Equipment