Deere Buys Software Firm

John Deere has acquired Harvest Profit, a farm management software firm that helps farmers analyze their data and better understand the financial outcomes of their decisions.

“This software will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations,” said Deere’s Lane Arthur, vice president, data, application, and analytics.

The current software will continue to be available through the John Deere Operations Center.

Harvest Profit was founded in 2015. It will retain its brand name.

Source: Successful Farming