John Lagemann, Deere & Co.’s senior vice president of Ag & Turf sales and marketing for Regions 3 & 4, will retire on Oct. 31, Deere has announced to its dealer network. Lagemann worked for Deere for 38 years.
In 2002, as vice president of sales in the U.S. and Canada, Lagemann introduced the Dealer of Tomorrow (DoT) strategy and challenged the dealer organization to increase scale, invest in differentiating capabilities, and optimize its cost structure to create a lasting competitive advantage. He undertook similar efforts internally while also increasing Deere’s market and financial position, the company said.
Lagemann’s duties expanded in 2009 when he became senior vice president of Region 4, which covers sales and marketing in the United States, Canada, Australia, and New Zealand. In this assignment, he was instrumental in advancing the DoT strategy while launching an early precision-agriculture effort, FarmSight. He was promoted to his current position in 2012.
Dave Gilmore will succeed Lagemann. Gilmore has 30 years of experience with Deere. His responsibilities will include Ag & Turf sales and marketing in the Americas, Australia, and New Zealand.