Mahindra, Kubota Collaborate

The Japanese subsidiary of Mahindra & Mahindra—Mitsubishi Mahindra Agricultural Machinery Co., Ltd. Japan—and Kubota Company Ltd., have entered into a business collaboration arrangement.

The companies have agreed to discuss jointly developing products to stabilize food production in Japan.

Rajesh Jejurikar, executive director of Mahindra & Mahindra and chairman of Mitsubishi Mahindra Agricultural Machinery Co. Ltd. said this: “We are very pleased with the announcement of the business collaboration for the Japanese market which will include a broad range of collaborative efforts including but not limited to expanding the mutual OEM supply arrangements, joint utilization of IoT (Internet of Things) and other sophisticated technology solutions, and exploring opportunities for collaborating in product development for Japan.”

According to the companies, the Japanese farming population is aging and shrinking, which is driving a shift to large-scale operations. This trend is leading to increasing customer needs for savings on labor and operations as well as sophisticated technologies such as autonomous and IoT solutions.