Sonntag Retires from S3, Sells His Interests

Bob Sonntag has retired as president of S3 Enterprises and sold his interests in the business.

Sonntag began his career in agricultural manufacturing in 1985, when he joined Rem Manufacturing, in Swift Current, Saskatchewan, where he sold springs, tynes and rake teeth out of a sample case. He bought Rem Enterprises in 2006 and expanded operations to include the Delta Harrow plant in Shenandoah, Iowa. He rebranded the company under the S3 name.

Sonntag was elected to the Association’s Board of Directors in 2011 and served until 2014. He also was active in other trade associations.

“Bob has enjoyed travelling on behalf of his business, building relationships with friends, customers and suppliers around the world,” a news release from S3 said. “His career has demonstrated a passion for and understanding of the industry, a keen sense of humor and ongoing dedication to the S3 team.”

Sonntag began stepping back from operations several years ago. About the management team that has led S3 as he has transitioned toward retirement, Sonntag said it is “amazing what they have accomplished without me holding them back.”

Forage Capital Partners and Roynat Equity Partners have invested in S3 upon Sonntag’s retirement.

Steven Leakos, managing director of Forage Capital said: “The thing that impressed us about S3 was its culture, its willingness to approach the market differently, and its leadership. We are very excited about what the future holds for S3.”