AgJunction Appoints VP

AgJunction Inc., which provides automated steering and machine control technology for precision agriculture, has appointed Jeff Morris as vice president and chief marketing officer. He will lead marketing initiatives, develop go-to-market strategies and drive the product road map for AgJunction.

Morris has held senior marketing positions with Microsoft, Symantec and AutoZone. Most recently, he served as Trimble’s senior director of marketing and product management. Morris also founded Pacific Marketing Partners, where he and his team managed campaigns for accounts such as Microsoft, Starbucks, Amazon, Mercedes Benz and Toyota.

“Jeff has extensive experience driving customer-facing solutions in hardware, software and data analytics,” said Dave Vaughn, president and CEO of AgJunction. “He brings a unique set of skills that he demonstrated while developing and launching major marketing initiatives, such as Microsoft Office and a project with Ford Motor Company which led to the introduction of Ford SYNC. He also spearheaded the development of AllData Mobile for AutoZone, focusing on vehicle information and diagnostics through mobile devices with Bluetooth.”

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