Bridgestone Names New Marketing Director

Bridgestone Americas has announced that it has named Kimberly Lang as Director of Marketing for Firestone Farm Tires, the company’s agricultural tire division. In her new position, Lang will create and implement the marketing vision for the Firestone agricultural brand while growing the product portfolio to encompass a wide breadth of solutions, including farm tires and agricultural rubber tracks.

Lang is a career marketer with 20 years of experience in consumer packaged goods, technology marketing and marketing communications. Most recently, she worked as marketing director for the Imagewear Division of VF Corporation, where she developed the marketing, business and retail strategies for Bulwark Protective Apparel. She previously worked as marketing director for Mars, Inc., serving as the marketing lead for the Nutro Company portfolio of brands.

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