Choice, Value & Innovation
According to Ag Equipment Intelligence’s second annual survey to farmers about shortline equipment preferences, farmers continue to buy shortline equipment due to the “quality for the price” and the major-lines’ lack of experience in niche areas. Farmers also indicated they see shortlines as offering better self-repair options for their customers and for responsiveness to them as customers. The survey was conducted from June-July of this year.
Extended coverage of the survey results can be found in the September issue of Lessiter Media’s Farm Equipment magazine.