Facebook Advertising: Drive More Traffic

Are you disappointed in the frequency with which Facebook shows your ad? You may be able to improve your delivery by checking your placements.

Placements are the different areas that your ad will be served. On Facebook, you can place ads within news feed, in instant articles, in the right column, and Instagram.

If you increase the delivery destinations for your ad, you increase the ad inventory for your campaign, which gives you more opportunities to serve your ad. This drives results for your campaign.

All social ad platforms have machine learning built in to optimize ad performance. The more placements you have, the more the platforms can optimize.

Source: Social Media Today