Fall Convention: Step Back, Reconnect, Cultivate Relationships, Sell

Register for the 2021 Marketing & Distribution Convention! Sign up before Aug. 16 and save $200. See the schedule here. Call (314) 878-2304.

We get it. Many of you are not looking for new orders right now. But as with every pursuit in life, you invest time not just in what you need to accomplish this minute but what you need to accomplish long-term.

The 2021 Marketing & Distribution Convention in Oklahoma City is your opportunity to think and plan long-term. Register now for this Nov. 2 to 4 industry event.

The experience at your plant may not be exactly like the experience at every member’s plant, but we hear from many of you that you are moving at a head-spinning pace, unsure of what might happen next, so naturally unsure of what you need to do to prepare for it.

That makes this convention more essential than most. We hear repeatedly that the meetings provide an opportunity for attendees to clear the clutter from their minds and define a direction. This will be supported in Oklahoma City by hearing from experts on labor market strategies, the future of manufacturing, what distributors and dealers need from you to work together most successfully, and much more. (See the speaker roster here.)

As is often the case, you may find your game-changing ideas in the hallway during a conversation with another attendee.

The central purpose of the convention is to meet farm equipment distributors—current and prospective. The Equipment Marketing & Distribution Association expects more than 70 percent of its members to be in Oklahoma City, and the Association’s marketing section is expected to have standout attendance as well.

Opportunities to connect include:

  • Joint opening breakfast on Wednesday featuring futurist Jack Uldrich.
  • Marketplace and Contact Session. (These concurrent two-hour sessions are hosted by each association in adjacent spaces in the hotel. Distributors are stationed at tables with information about their territories and what they sell. They are there to respond to manufacturers’ questions, consider new distribution partnerships, and talk business with established partners.
  • Joint breakfast buffet Thursday.
  • Joint closing reception Thursday.
  • One-on-one meetings.

The Marketplace and Contact Session are designed to facilitate introductions. The overall meeting schedule is designed for manufacturers and marketers to continue their conversations independently.

The Omni Oklahoma City offers outstanding opportunities to do just that. Beyond a myriad of quiet corners and conversation spaces, the hotel serves guests at a tap house (a two-story entertainment venue and sports bar), a lobby bar, a steak and chop house, a restaurant that boasts access to the hotel terrace and scenic views of Scissortail Park, and a coffee shop.

The newly opened hotel also is an easy walk from Bricktown, an urban district with more than 45 restaurants, bars, and retail shops.

Take a minute now to see what’s in store in Oklahoma City. Go to FarmEquip.org.