Farm Equipment Manufacturers Expand in Africa

AGCO has opened a new office in the northeast of Casablanca, Morocco. It will serve as the company’s regional sales office for West and North Africa.

The company launched a South African headquarters office in Johannesburg in 2017.

“The continent is home to 60 percent of the world’s arable land and is thus expected to play a major role in future global food security,” said Nuradin Osman, AGCO vice president and general manager for Africa. “Opening the Casablanca office not only builds on our presence at a sub-regional level but also underlines AGCO’s vision and strategy for advancing African agricultural prosperity.”

Osman also said the Casablanca office will serve as headquarters for Agri-Parks, which develops infrastructure and community through agricultural mechanization. Agri-Parks take a holistic approach to agriculture by grouping key activities in one location.

In related news, Mahindra & Mahindra plans to increase localization of its Scorpio pick-up at its factory in South Africa’s Durban and deepen its presence in adjoining African markets.

M&M plans to increase the number of factories in the Africa region, including one each in Sudan and Kenya.

“With trade barriers becoming the order of the day, having a local production unit is the only way to get around it,” said Arvind Mathew, chief of international operations for M&M.

M&M opened its first assembly unit in Durban in May 2018 as part of a larger strategy to make South Africa a second base outside India.

Source: Ag Equipment Intelligence