Lessiter Media Inc. has acquired Cover Crop Innovators from long-time farmer and consultant Steve Groff.
Lessiter Media publishes Farm Equipment as well as other print and digital products and events.
Cover Crop Innovators will be part of Lessiter Media’s Cover Crop Strategies division, a digital property launched in 2019.
The use of cover crops continues to be a fast-growing trend in agriculture. A total of 15.3 million acres were seeded with cover crops in 2017, an increase of 49 percent since 2012.
Groff, of Holtwood, Pa., is an award-winning, no-till farmer and a long-time contributor to Lessiter Media properties, including No-Till Farmer, the National No-Tillage Conference and Cover Crop Strategies.
He will remain in a transitional consultative role as he expands his newly created “Hemp Innovators” services, an area of wide interest in which he has developed an early expertise.
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