Magazine Begins Shortline Series

Lessiter Media's Farm Equipment magazine has launched a new content series, "Success With Shortline Machinery." The series, sponsored by Versatile, will feature two article postings a month through March.

It will be distributed through Farm Equipment’s E-WATCH e-newsletter, the first of which was published Jan. 12.

With a mix of original, staff-written content and some of the most frequently viewed content from the magazine's archives, the series sheds light on the business models in which a shortline focus helps dealers satisfy their local customers.

Farm Equipment’s coverage of the various distribution models has included the traditional major-line dealers who’ve found a niche in specialty equipment, independent (shortline only) dealers, and shop/service businesses that have expanded to include equipment sales.

The articles also will be available at Farm-Equipment.com/shortline.

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