Make Your Newsletter Better: Tell Us What Matters Most

The last time the Association surveyed members, you sent a clear message: The Shortliner—and its online companion—are among the most valued benefits of your membership.

Much has changed at the Association since that survey, and we think it’s time to check in with you again to make sure this semi-monthly communication is as useful as it can be.

Please take a moment to respond to these questions about Shortliner and Ag Innovator magazine, which had not yet been introduced when we surveyed you last.

Find the survey at FarmEquip.org/SLsurvey. Or, fill it out here, scan it, and return it the Association by fax at (314) 732-1480 or email: Kristi@FarmEquip.org.

We will share with you what we learn, and adapt what we do in response to it.

Please check the topics that are most important to your business:

___ State issues   ___ Commodities

___ Federal legislation/regulation     ___ Livestock

___ Row Crops      ___ Climate Change

___ Small business management

___ Human resources/labor issues

___ Happenings at Association member companies

___ Happenings at mainline equipment manufacturers

___ Technology in farming/industry innovations

What are your primary sources for agriculture news? Rank your top 3.

___ Local/regional television programming

___ Local/regional radio

___ Local/regional newspaper

___ National news outlet (Please name: ____________________________________)

___ Email subscription (Please name: ______________________________________)

___ Web site (Please name: ______________________________________________)

How do you read the Shortliner?

___ Hardcopy

___ Mobile device

___ Laptop or desktop computer

How much do you typically read of a Shortliner?

___ I scan but don’t read.

___ Less than half

___ More than half

___ Almost all

If we were to change the size and schedule of the Shortliner, would you prefer?

___ Less frequent issues with more pages

___ More frequent issues with fewer pages

___ Same frequency but fewer pages

___ Don’t change it.

How much do you typically read of Ag Innovator, the Association magazine?

___ I scan but don’t read.

___ Less than half

___ More than half

___ Almost all

If we were to change the size and schedule of Ag Innovator, would you prefer?

___ Three times a year with more pages

___ Two times a year with more pages

___ Don’t change it.