Massey Ferguson Expands Reach

As part of an ongoing initiative to increase retail presence for the Massey Ferguson brand, AGCO announces that Rural King stores headquartered in Mattoon, IL, will sell and service Massey Ferguson lawn and garden equipment and branded merchandise in their network of stores throughout Indiana, Illinois, Ohio, Michigan, Missouri, Kentucky and Tennessee.

Under this alliance, Rural King will offer Massey Ferguson branded lawn tractors and zero turn mowers as well as collectable toys and branded apparel at 44 retail locations in their trade territory. The new lawn and garden products will be manufactured and sold by Briggs & Stratton under a licensing agreement with AGCO.

“We are committed to increasing the footprint of the Massey Ferguson brand by expanding our retail presence through alliances that help us effectively target rural consumers. Having our products in Rural King stores will enhance exposure for our brand with this audience,” said Phil Jones, manager, brand marketing for AGCO.