New Holland Names VP for North America

New Holland announced last week that the company has appointed Bret Lieberman to lead the brand as Vice President of North America, effective immediately. Lieberman will be based in New Holland, Pa.

Lieberman joined the company in 1990 in a service parts position; over time, he has worked in roles in purchasing, human resources, quality management and haytools production.

Since 2009, Lieberman has been head of North America Manufacturing and was responsible for all agricultural and construction manufacturing plants.

“Bret has brought strong leadership to each role he has held and has a deep understanding and passion for New Holland and the equipment that makes us a world-class leader in agriculture and construction,” said Brad Crews, COO of CNH Industrial NAFTA.

Lieberman succeeds Abe Hughes, whose departure from the company was announced in June. S