Please Participate in Business Profile Survey
One of the services most frequently requested by members has been statistical and benchmarking industry data. It has also proven to be one of the most difficult services to deliver.
The raw data needed to produce survey results is not something we would expect any member to share without knowing where it’s going and what safeguards are in place to assure confidentiality. That’s why we turned to one of the most respected groups in the country, Industry Insights, to gather and compile the needed data, analyze the results and properly destroy all raw data connected to each company.
Two weeks ago, regular members should have received an email from Michael Becher at Industry Insights—mbecher@industryinsights.com. If you don’t recall seeing the email, please whitelist his address and send Becher an email requesting the survey be resent.
If you received the email, please complete the survey. Your information will be handled by a third party, and as part of protecting that information, you will register with Industry Insights and create a username and password. Directions are explicit in Becher’s email.
If you have questions—or if anything stands in the way of your completing the survey—please tell someone. At the Association, contact Kristi Ruggles at Kristi@FarmEquip.org. Contact Becher at Industry Insights at (614) 389-2100, ext. 114, or mbecher@industryinsights.com.
If you prefer to complete a paper version of the survey, you can download a PDF from the email. It contains directions on submitting a hard copy. There’s also a third option, which includes a combination of digital and print. You may complete a portion of the survey online and submit financial statements by mail, email or fax.
Member companies who complete the survey will get a company report card that will provide comparisons on several business benchmarks, including compensation for key positions and percentage of costs associated with direct labor.
The deadline to submit the survey is April 6. The Association intends to make the survey results available only to companies that respond.