Scenes from the 2017 Marketing & Distribution Convention

More than 450 executives who represent the farm equipment supply chain gathered in Houston last week. They were distributors in search of new product lines and manufacturers seeking new marketing opportunities.

Among events was a farmer panel (right), where participants asked farmers questions about how they shop for farm equipment, and a welcome reception (below) to reconnect with industry colleagues.

The meeting also allowed time and space for participants to set up their own meetings 

We will gather in Minneapolis for the 2018 Marketing & Distribution Convention.

But first, mark your calendars for the Supply Summit & Showcase. It is April 18 to 20 at the Hilton in Omaha, Neb. Stay tuned for details in the winter issue of Ag Innovator magazine.