Spending Surges On Digital Ads

Digital advertising revenue surged in the U.S. to a record-breaking $59.6 billion in 2015, a 20 percent increase over last year’s record-breaking numbers, the Interactive Advertising Bureau said in a report prepared by PriceWaterhouseCoopers.

Advertising on mobile devices drove the surge, growing by 66 percent to $20.7 billion in revenue. Social media ad revenue grew by 55 percent to $10.9 billion.

Display-related advertising was up by a modest 3 percent, or $13.9 billion, but David Silverman, partner at PwC, said it has significant potential to gain by inc orporating video, which saw a 30 percent increase to $4.2 billion.

Retail advertising continues to represent the largest category of internet ad spending, responsible for 22 percent in 2015. Following retail were automotive and financial services.

Source: Advertising Age S