Take a Peek Inside Dealers’ Minds in Ag Innovator

What makes manufacturers vulnerable when dealers face decisions about which products to keep on their lots?

George Russell, founder of Machinery Advisors Consortium, explores that question in the summer issue of Ag Innovator magazine. It is one of two articles offering tips on how shortline manufacturers can compete amid dramatic changes in the dealer landscape.

Also in this issue:

• Strategies for avoiding unionization at your plant.
• What trade spats may mean for equipment demand.
• Tools for developing a talent pipeline in a tough labor market.
• A look at a global agricultural economy and how commodity exports have shifted.

Read this issue online at FarmEquip.org/AGI.