Tractor-Training YouTube Channel Tops 5 Million Views

Tractor Mike, a YouTube video-based training channel for tractor operators, surpassed 5 million views and 20,000 subscribers earlier this month.

Creator Mike Wiles said the growth of the channel is not surprising considering how the typical tractor buyer has changed.

Link to Tractor Mike's Attachment Video Series

“Many customers shopping for small tractors today have no prior experience with equipment. As time goes on, each generation is further removed from production agriculture, but they’re purchasing land in rural areas and need a tractor to maintain their property. For most of us, when we need training, YouTube has become our ‘go to’ place, and first-time tractor buyers are no exception.”

The Tractor Mike YouTube channel was created in 2012 when Wiles, who was managing a farm equipment dealership at the time, recognized few tractor videos offered basic training.

“I posted a video of how to hook up a three-point implement and was very surprised by the number of views it received,” he said. “It occurred to me that a channel devoted to tractor training could capture customers early in the buying cycle and be of great value for marketing, communication and research purposes. Having daily dialogue with potential tractor customers and new owners could offer an avenue for equipment development research, purchasing trends and product targeted videos.”

Source: Rural Lifestyle Dealer