Alliance Appoints Two VPs

Alliance Tire Americas, Inc. has appointed two vice presidents to support its North American sales strategy.

Allen Lyons has been named vice president of aftermarket sales for the western U.S. and Canada. Seth Walters has been promoted to vice president of aftermarket sales for the eastern U.S.

Lyons joined Alliance after more than a decade at Cummins, Inc., where he was most recently director of sales and marketing—fuel systems.

Walters has been with Alliance for longer than seven years and held a range of positions, including logistics, marketing and sales roles. He has been integral to the launch of ATG’s Galaxy SDS solid tire line and was deeply involved in the Galaxy Radial OTR tire program.

“Allen and Seth bring tremendous energy, deep knowledge, and outstanding business and customer skills to our growing business,” says Dhaval Nanavati, Alliance Tire Americas’ President.

Lyons is based in Houston. Walters will operate from ATA’s office in Trussville, Alabama.

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