Meet the Marketers: Ellis Equipment Co., Inc.
Meet Ellis Equipment in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
Read more
News
Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
Read more
The Future Is in the Room. Will You Be?
Get a look at what’s ahead at FEMA’s 2026 Marketing & Distribution Convention—big ideas, industry insights and valuable connections await!
Read more
Endorsed Services: Valuable Resources for FEMA Members
Get More From Your FEMA Membership: Discover five endorsed services offering specialized insurance, legal guidance, technology, payment processing and marketing solutions to help your business.
Read more
Mardi Gras Style Comes to the Industry Showcase
Explore exhibitors, discover new products and services, and connect with industry peers – all with a little New Orleans flair.
Read more
FEMA App Tip of the Month
Did you know the FEMA app gives you access to Shortliner articles dating back to 2008? Learn how to find past issues and get the most from the app.
Read more
Don’t Miss Sentry’s Webinar on Cybersecurity & Climate Risks
From severe storms to cyberattacks, today’s risks are constantly evolving. Learn how to protect your business during Sentry’s free webinar on Sept. 9 from 10–11 a.m. CT.
Read more
If Sales Doubled Tomorrow, Could Your Business Handle It?
If sales doubled tomorrow, could your business handle it? Pinion shares how stronger processes and SOPs can help manufacturers manage growth, reduce risk and prepare for what’s next.
Read more
NAEDA Launches Iron Circle
Discover how NAEDA’s new Iron Circle helps top dealers challenge each other, share insights and gain a competitive edge.
Read more
Happy Anniversary and Welcome
Happy Anniversary to our members celebrating milestone anniversaries in August.
Read more
Services You Should Expect from Your 401(k) Provider
Is your company’s 401(k) plan doing enough? Learn how the right retirement plan provider can help you stay compliant, reduce administrative burdens, and better support your employees’ financial future.
Read more
Summers Manufacturing Debuts New Equipment and Live Field Demos at 2026 Farm Progress Show
Summers Manufacturing will debut new equipment and run live field demonstrations at the 2026 Farm Progress Show, Sept. 1–3 in Boone, IA.
Read more
A Survival Guide to FEMA’s 2026 Marketing & Distribution Convention
Three days. New Orleans. Dozens of opportunities to learn, connect and discover what’s next. Here’s your unofficial guide to making the most of FEMA’s 2026 Marketing & Distribution Convention.
Read more
Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
Read more
Meet Otis, Embo’s Office Mascot
Is your office mascot ready for the spotlight? Whether it’s a dog, cat, bird, or another beloved workplace companion, we’d love to feature them in The Shortliner. Just send us a photo and a few fun facts, and they could appear in an upcoming issue.
Read more
Don’t Miss Sentry’s Climate Change & Cyber Security Webinar
Risks to businesses are constantly changing. Climate change and cyber security are two of the most pressing challenges. Learn how to protect infrastructure, employees, and business information.
Read more
Guest Tour: Experience the Flavors and History of New Orleans
Experience New Orleans beyond the convention with a delicious cooking demonstration, authentic Creole cuisine, and a guided tour through the city’s rich history.
Read more
Seven of Your Main Responsibilities as Fiduciary of Your 401(k) Plan
Fiduciary responsibilities come with real accountability. Sentry breaks down seven key responsibilities—from protecting participants’ interests to reviewing fees, investments and cybersecurity.
Read more
Meet the Marketers: Cultivate Sales Group
Meet Cultivate Sales Group in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
Read more
Deere Reports Q3 Earnings
Worldwide net sales and revenues increased 5 percent, to $12.608 billion, for the third quarter of 2026 and rose 7 percent, to $35.589 billion, for nine months.
Read more
U.S. and Canada Close to Final Trade Deal
he United States and Canada signaled Wednesday that they were close to finalizing a comprehensive trade deal, after Trump paused implementing a new round of tariffs.
Read more
August Rural Mainstreet Index Rises Above Growth Neutral
According to the August surve,y the overall Rural Mainstreet Index (RMI) climbed slightly above growth neutral for only the second time in the past six months.
Read more
GBGI Announces Partnership with Yetter Manufacturing and Martin Till
GBGI is excited to announce that it has entered into a partnership with Yetter Manufacturing and Martin Till to further expand its brand and offer its innovative products throughout the agricultural equipment industry.
Read more
President’s Message: Why the Convention Matters
As we look ahead to FEMA’s 2026 Marketing & Distribution Convention in New Orleans, Marc Ivey shares why the connections, and ideas exchanged at convention are what make the experience so valuable.
Read more
Meet the Marketers: Edney Distributing Co., Inc.
Meet Edney Distributing in this Convention Marketing Spotlight. Learn more about Edney’s services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
Read more
From Idea to Industry: FEMA AgTech Arena Pitch Competition
FEMA’s new AgTech Arena Pitch Competition is designed to connect emerging agtech companies with the manufacturers, suppliers, distributors, investors and industry leaders who can help turn promising ideas into real-world products and businesses.
Read more
Get Featured by FEMA
Put your company in the spotlight! Follow FEMA on social media and send us a quick video inviting fellow members to join you in New Orleans.
Read more
Watch the Recording: Four Manufacturers. One Honest Conversation.
What happens after the sale? In this webinar, four manufacturers share how they’re staying connected with customers and gaining valuable field insights.
Read more
Tractor/Combine Sales Decline in July
According to new data from AEM, U.S. sales of agricultural tractors dropped 10.9% in July 2026 compared to the year before, with combine sales declining 5.3% in the same period.
Read more
Annual Business Meeting, Election of Directors
The Farm Equipment Manufacturers Association will hold Annual Business Meeting and election of directors on Oct. 28 during the Marketing & Distribution Convention.
Read more
Senate Fails to Advance Farm Bill
The Senate farm bill hit a roadblock Thursday after a 10-11 committee vote failed along party lines. The bill could return for another vote when the Senate reconvenes in September.
Read more
Iowa Study: Farm Income Falls 53% Since 2022
Learn how rising costs, lower crop prices and trade uncertainty are impacting farm profitability in the latest Iowa agricultural outlook report.
Read more
Build Relationships. Discover New Ideas. Grow Your Business.
Save the Date! Join us October 27–29 in New Orleans for FEMA’s Marketing & Distribution Convention—the can’t-miss event to connect, discover new opportunities, and grow your business.
Read more
Remembering Dale Dobson: A Champion for Farm Safety
The agricultural community recently lost one of its most passionate advocates for farm safety with the passing of Dale Dobson.
Read more
Maximize Your Visibility with a FEMA Sponsorship
Get your brand in front of 400+ industry leaders. Maximize your visibility before, during, and after the convention—but act fast. Sponsorships are selling out quickly!
Read more
ASABE Announces New Standard for Boom Sprayers
The ASABE has published a new standard, S665, Test Methods for the Evaluation of Targeted Spray Application Systems for Horizontal Boom Sprayers in Row Crops.
Read more
Weekly Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions and manufacturing costs across the shortline industry.
Read more
CNH Reports Q2 Earnings
CNH Industrial N.V. reported Net income for the three months ended June 30, 2026, of $141 million.
Read more
AGCO Reports Q1 Earnings
GCO reported net sales of $2.3 billion for the first quarter ended March 31, 2026, an increase of 14.3% compared to the first quarter of 2025.
Read more
Farmer Sentiment Rebounds in July
Farmer sentiment rebounded in July after three consecutive months of declines as stronger corn and soybean prices improved producers’ outlook.
Read more
Why 400+ Industry Professionals Attend the Fall Meeting Every Year
🎥 Watch this short video to hear why so many industry leaders make the FEMA Convention a must-attend event—and why you should join us in New Orleans, October 27–29.
Read more
Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in July. We would also like to extend a warm welcome to our newest members.
Read more
Register Now & Save $200+ in New Orleans
The countdown is on! Register by Saturday, August 1, to lock in the lowest rate for FEMA’s 2026 Marketing & Distribution Convention.
Read more
FEMA App Tip of the Month
Everything you need for the Marketing & Distribution Convention is right in your pocket. Download the FEMA app and start planning your meetings today.
Read more
New Session Speaker Added: Ag Autonomy’s ‘State of the State’
New speaker added! Don’t miss Chris Hunsaker’s insights and learn how AI, automation and autonomous technologies are transforming the future of agriculture.
Read more
Farewell Event on the Mississippi
Wrap up the convention with an unforgettable evening aboard the City of New Orleans, featuring a Mississippi River cruise, authentic Creole cuisine, live jazz, and exclusive networking opportunities.
Read more
New Tariffs Could Increase Costs and Supply Chain Uncertainty
Trade policy is shifting again. Learn how the latest round of U.S. tariffs could impact supply chains, pricing, and the ag equipment industry.
Read more
Weekly Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions and manufacturing costs across the shortline industry.
Read more
Thank You to Our Preferred Partners
FEMA proudly recognizes the Preferred Partners whose support helps make member programs and services possible.
Read more
Yetter Farm Equipment & Martin-Till Announce GBGI Partnership
Yetter Farm Equipment, Martin-Till, and GBGI are collaborating to allow farmers and dealers to purchase GBGI planter replacement parts directly from Yetter Farm Equipment & Martin-Till
Read more