Spring Conference: Social Media Session
Provides Strategies for Bottom-Line Business Results

Social media is more than a trend; it is a phenomenon that can help make or break an individual business or revolutionize an entire industry. But far too often, presentations on social media focus on the technical aspects of using the latest tools, but fail to tell business owners and managers how to actually use them as part of an effective sales and marketing strategy. The Social Media General Session on Friday, March 20, at the 2015 Spring Conference in Charlotte, NC, will explain how you and your company can use Facebook, LinkedIn, Twitter, YouTube and other Social Media to enhance your exposure, expand your reach, boost sales, and increase profits.

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U.S. Ag Exports to Decline From Record Levels

USDA announced it expects agricultural exports to decline modestly in 2015 and ag imports to continue record growth. Exports will decline about 5% this year from the record $152.5 billion in 2014, while imports rise from $110 billion in 2014 to a record $119 billion in 2015, the agency forecasts.

Foreign economy projections are mixed. While China continues to grow faster than other major markets, it no longer sees double-digit growth. Japan, long a strong market for U.S. agricultural commodities, has again slipped into recession. European economies are mixed. And, while the U.S. dollar has strengthened somewhat, it remains relatively weak enough to keep U.S. export markets in positive territory.

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U.S. Eases Travel and Trade Rules on Cuba

Swiftly expanding trade ties with Cuba, the Obama administration this month opened the door to easier travel and a wide range of new export opportunities with the island country. The Commerce and Treasury departments unveiled new rules last week permitting U.S. citizens to visit Cuba without special permits, poking a large hole in America’s 54-year embargo.

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Canadian Ag Will Remain Strong in 2015

Canadian agriculture is more resilient, and ready to take on more new opportunities, than ever before, according to J.P. Gervais, Farm Credit Canada’s (FCC) chief agricultural economist.

Beef and pork were the main drivers behind the 2014 increase—good news for producers who saw unprecedented high prices for cattle and hogs. The markets suggest cattle will trend slightly higher in 2015, while hog prices will ease from recent highs.

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Federal Mediator Intervenes in West Coast Port Labor Dispute

A federal mediator is now involved in the West Coast port labor dispute that has slowed down shipments of agricultural products, according to agweb.com.

The Pacific Maritime Association (PMA), which represents shipping companies, said West Coast ports are facing “complete gridlock,” with few ships going in and out. Members of the International Longshore and Warehouse Union have been working without a contract since July 1, 2014. The PMA accuses union members of intentionally slowing down trucks at the ports, while the union says shippers have cut workers’ shifts.

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Notice of Association Lobbying Activity

With tax season upon us, the Internal Revenue Service requires us to remind members that a small portion of members’ dues payments are not tax deductible as an ordinary and necessary business expense, as it represents this Association’s ongoing lobbying activities on behalf of our members.

Our accounting firm has notified us that, for the fiscal year ended Aug. 31, 2014, 14.81% of the total amount of dues paid is non-deductible.

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Spring Conference Keynote Speaker Announced

We are especially pleased to have secured an engaging and inspirational keynote speaker for Friday, March 20, who is sure to captivate attendees with accounts of his experiences and his insights.

Michael Waltz serves as a senior national security fellow with the New America Foundation and president of Metis Solutions, a defense and intelligence contracting firm that provides strategic analysis, policy development, intelligence support, and foreign commercial development to U.S. Government and corporate customers worldwide. He is also a cofounder and partner in an international consulting firm, Askari Associates, that provides strategic advice and consulting services to foreign governments and private industry.

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Small-Business Borrowing Still Slumps

U.S. small-business lending never quite regained the ground lost during the Great Recession, research from the Federal Reserve Bank of Cleveland finds.

The data shows the volume of small loans, those under $1 million, dropped significantly between 2008 and 2012. The Federal Reserve study reports small commercial and industrial loans grew only . . .

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Association Monitors State Legislation Affecting Members

On several states’ dockets are bills that could affect the agriculture industry. Missouri introduced a bill in the House and Senate to change the laws regarding weight limitations for vehicles hauling livestock or agriculture products on state highways. Washington state introduced legislation to make farmers who use manure as fertilizer subject to the same regulations as dairies that produce the manure.

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Dealer News

• Titan Machinery Inc. third quarter results

• Rocky Mountain Dealerships Inc. recently provided an update on its search for a new CEO.

• RDO Equipment new location in Hawley, MN.

• Bane-Welker Equipment, LLC announced its purchase of The Equipment Store

• Cervus Equipment Corp. to acquire the assets of Deer-Country Equipment Ltd.

• Vetter Equipment officials announced the company’s purchase of Madsen International

• Johnson Tractor Inc. has acquired W.G. Leffelman & Sons,

• Jenner Inc. has completed the purchase of Tri-Co,

• Blueline New Holland’s three Nova Scotia dealerships acquired by Stu Rath and John Lynn

• Padula Brothers announced plans to open a location in the Connecticut River Valley

• Archbold Equipment Co. named Zach Hetterick CEO of the six-store Case IH dealership complex.

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Washington State Lawmakers to Consider Efforts to Regulate Manure Spraying

When the Washington state legislature convenes this month, one of the proposals up for debate will be a plan to make farmers who use manure as fertilizer subject to the same regulations as dairies that produce the manure, the Yakima Herald reported.

A program proposed by the state Department of Agriculture would license manure applicators and require farms to develop application plans and keep records as a way to protect surface water and groundwater from pollution, which can occur when too much ma

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Appareo, AGCO Join to Develop Machine Control Systems

Appareo Systems announced it will enter a joint venture with AGCO Corp. to develop technology for advanced machine control systems, according to PrairieBizMag.com.

The venture expands on Appareo’s Intelligent Agricultural Solutions (IAS), business structure, founded by Barry Batcheller and Howard Dahl, that initially created wireless blockage and flow monitors and depth control for beet harvesting equipment. AGCO bought 50% of IAS, buying out Amity Technology Co., for which Dahl serves as president.

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OSHA Expands Must Report Injury List

Effective Jan. 1, 2015, a revised Occupational Safety and Health Administration (OSHA) rule expands the list of severe work-related injuries that all covered employers must report to OSHA.

The revised rule retains the current requirement to report all work-related fatalities within eight hours and adds the requirement to report to OSHA all work-related in-patient hospitalizations, amputations and loss of an eye within 24 hours.

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Dealer News

• Ohio Ag Equipment, a division of Ohio CAT and an authorized AGCO and CLAAS dealer for the state of Ohio, announced it will acquire

• 21st Century Equipment LLC announced it will acquire Frank Implement Company’s

• Henry S. Miller, past president of Far West Equipment Dealers Association, recently passed away

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House Approves Tax Breaks

The U.S. House of Representatives last week voted to pass a one-year extension of more than 50 tax breaks that expired at the end of 2013, including the Section 179 provision allowing a full depreciation deduction of up to $500,000 on most equipment and machinery in the current year. The “bare minimum” measure was the only option left to the House following an Obama veto threat of a deal that would have made certain provisions permanent.

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Obama to Introduce Sweeping New Controls on Ozone Emissions

The Obama administration is expected to soon release a contentious and long-delayed environmental regulation to curb ozone emissions, reported the New York Times. The sweeping regulation, which would aim at smog from power plants and factories across the country, particularly in the Midwest, would be the latest in a series of Environmental Protection Agency (EPA) controls on air pollution from smokestacks and tailpipes.

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