Circumstances Are Uncertain, the Association is Not

We are planning Supply Summit 2021.

Our heads are not in the sand. We will not be irresponsible. But, we are approaching April as if we will see each of you in Kansas City.

Will it be business as usual? That’s unlikely. Will it be valuable? Yes. We will create opportunities for substantive, productive conversations with industry experts and industry peers. We promise you ideas, connections, and solutions.

We understand that every company and every executive will choose what is best in their circumstances. We can only ask that you trust the Association to commit to the highest standards of keeping you safe and healthy. Nothing matters more to us.

When we gather, we will not dwell on events of 2020 but rather discuss how it will shape us in 2021. We are convening a panel to discuss what awaits us in a post-COVID work environment and marketplace.

We also will hear from a former White House insider about what’s ahead for agriculture and the economy. If you joined the Association’s virtual annual business meeting in October, you met Ray Starling then. If you have not yet heard him speak, you are in for a treat.

We are honored that the Supply Summit will serve as the premiere presentation of a body of new data on farmers’ equipment-buying attitudes and behaviors.

The Association will host the Supplier Product Showcase and traditional networking events. Those elements will be staged as health regulations allow.

Register online at, or watch for Summit details in an upcoming issue of Ag Innovator magazine, which is scheduled to print in February. We look forward to seeing you in April.